10/29/2025
🚀 In entrepreneurship and innovation, women are not only breaking barriers—they are reshaping what it means to create and lead businesses that make a real impact. More and more, we see women stepping into key roles as founders and executives, showing that vision, resilience, and the ability to inspire are defined by talent and determination, not by gender.
🌍 At , we believe that telling these stories matters. They remind us that progress comes from diversity of thought and leadership.
✨ We’re proud to welcome Natalia Salcedo Franco, Founder and CEO of Pitz to share her journey with us. Her story reflects how challenges can turn into opportunities, and how leadership with conviction and purpose can open doors for future generations.
"Building a company in an overlooked industry has taught me that the biggest barriers are often the ones no one dares to question. When I launched Pitz, an AI platform for mechanics, I faced a fragmented market, the bias of being a woman leading in tech, and a deeply rooted belief that mechanics wouldn’t use technology. The truth is, they are eager to adopt it — they’ve just never been offered tools designed for them. While the idea excites the general public, convincing investors to believe in this vision has been another mountain to climb. Every challenge became a lesson in resilience: finding unconventional paths to fund the dream, building a team that thrives in uncertainty, and staying anchored to a purpose bigger than myself. Breaking barriers isn’t just about getting through — it’s about making sure the door stays open for those who come next".
🙏 Thank you, Natalia Salcedo Franco, for sharing your experience with us.
We’re truly honored to have you as part of .