10/06/2026
Nguyen, 46, put up her life savings, about $27,000, to open her dream business in April 2022, CNBC Make It reported in April 2023. Despite its niche premise, the bar promptly brought in nearly $1 million in revenue and achieved profitability in its first eight months. It has brought in more than $1 million annually since then, Nguyen now says.
As the 2026 WNBA Playoffs roar through its semifinal round, one thing is abundantly clear: Women’s sports are on fire.
And few entrepreneurs have taken advantage of the increased nationwide interest in women’s sports quite like Jenny Nguyen, the owner of The Sports Bra, a Portland, Oregon-based sports bar, which only plays women’s sports. cnb.cx/4i4cfcZ