05/28/2026
Derek here, the Insurance Dad.
Today my message to the team was one thing: consistency.
The playbook we run is actually very simple. The insurance product is complex and it requires and in depth knowledge of the contract and how they translate to real world losses.
Getting to know customers is also complex, because everyone is different. Everyone’s life, needs, and point of view are unique.
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But we actually do one simple thing. We talk to people every day about what is keeping them up at night, and we offer solutions to help fix those problems.
Whether someone is a returning customer, a new customer, or a current customer, we deliver coverage guidance with a customer first mindset. We review policies, identify gaps in coverage, and help families and business owners feel confident about their insurance decisions.
It is doing it every single day, open to close, at an extremely high level, and that is hard.
When you are tired, when you have had a tough day, when you feel like crawling back into bed and turning out the lights, that is when showing up and being consistent matters most.
Over any period of time, whether it is a week, a month, a year, or many years, the people who perform in this business are remarkably consistent.
To give a baseball metaphor, they know when to bunt, when to steal a base, when to throw home, and when to swing for the fences, because they have done it a thousand times.
It is very simple, but it is a heck of a lot of hard work.
Come to work every day with a good attitude, ready to work hard, and always put the customer at the center of everything you do, and you will succeed.
What do you think it takes to be successful?
