MAC-Marketing Association of Credit Unions

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MAC-Marketing Association of Credit Unions

Created by Credit Union Marketers for Credit Union Marketers.

The Marketing Association of Credit Unions (or MAC, to the cool kids) was created for credit union marketers by credit union marketers as a fun way to share ideas, network, and help others—and you—be their professional best! Stay connected to your industry peers with Webinars, Mini MAC confernces, and of course the annual MAC Conference. The best of the industry is honored at our MAC Awards Ceremony where one MACQUEE is given to an outstanding credit union Marketing campaign.

06/09/2026

✨ Session Spotlights! ✨ This year's agenda is packed with content that covers hot topics, emerging trends, and the most critical issues facing credit union marketers today. View the full agenda here: macnetwork.org/2026-conference-agenda

🗓️ September 15 - 17, 2026
📍 JW Marriott Scottsdale Camelback Inn
✍️ REGISTER: macnetwork.org/mac-conference
🛌 RESERVE YOUR ROOM: https://book.passkey.com/gt/220924660?gtid=f25722319195c35c6515ace0e6471b5

05/26/2026

💻📱 Building a Smarter Credit Union Website: How the Right Tools & Techniques Turn Your Website Into a Member Magnet 🧲

🗓️ Tuesday, June 9
⏱️ 11:00 AM PT / 2:00 PM ET
🔗 REGISTER: https://maocum.wildapricot.org/event-6678215

Turn your website into a high-performing, data-driven growth engine. In our webinar, Building a Smarter Credit Union Website, we’ll break down how to simplify rate management, capture and nurture leads, improve SEO and AI visibility, personalize member experiences, and better connect marketing with sales so you can attract, engage, and convert more members.

Presented by: FI GROW Solutions & HubSpot

05/08/2026

🌵🪩 Are you planning to join us at ? Do you like saving money? If you haven't yet registered, time is running out to take advantage of our extended early bird rates! ⌛️

🗓️: September 15 - 17, 2026
📍: JW Marriott Scottsdale Camelback Inn
✍️ REGISTER: https://maocum.wildapricot.org/event-6418218

04/30/2026

🤔 The Science of Branding: Tapping the Hidden Forces Behind Consumer Decisions

🗓️ Tuesday, May 12
⏱️ 11:00 AM PT / 2:00 PM ET
🔗 REGISTER: https://maocum.wildapricot.org/event-6658586

In this creative learning session, we’ll break down the science behind creativity and persuasion — and how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. You’ll learn a framework with simple techniques for making your branding and marketing initiatives more effective, more fun, and more rewarding.

We'll cover:
▪️ The behavioral science and decision-making principles that the best brands use to influence choice
▪️ How to win hearts — and wallet share — by leveraging insights into consumer psychology
▪️ Three deceptively simple questions that will make all of your branding and marketing initiatives more effective
▪️ The most common creative traps that kill good ideas — and how to avoid them
▪️ Tips and techniques to sustain your team’s creativity, keep ideas fresh, and prevent burnout

Presenter: Josh Streufert, Strum

04/09/2026

🎥 Reaching Members Beyond Digital: Video Strategies for Credit Unions

🗓️ Tuesday, April 21
⏱️ 11:00 AM PT / 2:00 PM ET
🔗 REGISTER: https://www.macnetwork.org/webinars

In today’s crowded media landscape, cutting through the noise requires more than traditional digital tactics. Our next webinar will explore how credit unions can use video more strategically—reaching members in the right moments, with the right message, and in the right context.

Learn how to integrate video across your broader content strategy, align messaging with not just where audiences are but why they’re there, and leverage smarter audience targeting to boost relevance and performance. We’ll also dive into the power of situational alignment and contextual precision—because when your message shows up in the right environment, it builds trust. And trust drives action.

Presenter: Peter Schofield, Atmosphere TV

03/17/2026

🍀 Feeling lucky?! There's still time to shine! ✨ MAC Awards deadline is now March 31! 🏆 https://www.macnetwork.org/mac-awards/ 🏆

We’re sending a little St. Patrick’s Day luck your way. The MAC Awards deadline has been extended to March 31, giving you extra time to spotlight your team’s creativity, results, and hard work. If you've been "meaning to submit", consider this your lucky break. 🍀🌈

02/27/2026

Target audience? Or true persona? 🤔

There’s a difference, and it matters.

Discover how credit unions can turn member motivations into media strategies that convert at next week’s webinar!

💡 Personas with Purpose: Turning Member Mindsets into Media Strategies
🗓 Tuesday, March 3, 2026
⏰ 11AM PT / 2PM ET

Don’t miss it, register @ https://maocum.wildapricot.org/event-6512304

02/25/2026

🏆 MAC Awards are live and the early entry deadline is approaching fast!

⏳ March 2: Early entry deadline
‼️ March 16: Final deadline at 11:59 PM PT
🎉 September 17: Winners crowned at in Scottsdale, AZ! 🪩🌵

Don't miss this opportunity to show off your best work!
👉 https://www.macnetwork.org/mac-awards/

02/10/2026

📢📋We’re lining up some exciting content for our Conference, and you can be a part of it! If you or a coworker would like an opportunity to present to your credit union marketing peers, we want to hear from you!

PLEASE NOTE: We heavily favor submissions from credit union marketers. Exhibitors/vendors may propose sessions, but we encourage vendors to partner with one or more credit union co-presenter(s).

Submit Your Session 👇
https://docs.google.com/forms/d/e/1FAIpQLScJ9TcE23sASxPyg1WsXAozEm8b2p96-YkSkBzTTA6g1twavw/viewform

02/06/2026

Have you registered yet? 🚨 In our upcoming webinar, we’ll break down what the MAC Awards judges look for, highlight award categories, share tips for crafting a winning submission, and answer common questions about the process. 🏆

🌵🪩 Plus, get an exclusive sneak peek at the Conference in Scottsdale, AZ this September!

🗓️ Tuesday, February 10
⏱️ 11:00 AM PT / 2:00 PM ET
🔗 Register: https://maocum.wildapricot.org/event-6532586

Presenters: MAC Board Members

Address

305 Vineyard Town Center, Suite 205
Morgan Hill, CA
95037

Website

http://macnetwork.org/

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