Alex Sierra, CFP - Wealth Manager

Alex Sierra, CFP - Wealth Manager I'm an experienced Certified Financial Planner® who specializes in creating generational wealth building plans for educators, public employees, and non-profits by providing expertise in public pension planning and 403(b) management.

Cetera Investors is a marketing name of Cetera Investment Services. Securities and Insurance Products are offered through Cetera Investment Services LLC (doing insurance business in CA as CFG STC Insurance Agency LLC), member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC.

09/11/2026

When evaluating an investment strategy, returns are only one part of the conversation. Taxes and flexibility can matter too.

ETFs offer a convenient way to gain broad market exposure, but investors generally own shares of the fund rather than the individual securities within it. Direct indexing takes a different approach by holding individual securities designed to closely track a particular index.

Why does that matter? Owning the individual securities may provide additional opportunities for tax loss harvesting throughout the year, as well as greater flexibility over the securities held in a portfolio. Depending on an investor’s circumstances, harvested losses may be available to offset certain capital gains and potentially provide benefits in future tax years.

The objective isn’t necessarily to outperform an index. It’s to consider whether tracking that index in a different way could support a more tax aware investment strategy.

Like any investment or tax strategy, direct indexing isn’t appropriate for everyone. If you’re curious about how it works and whether it may be relevant to your overall financial plan, our team at Grounded Wealth Advisors would be happy to walk you through it.

When is the right time to speak with a financial advisor?There isn’t one specific milestone you need to reach first. Oft...
09/09/2026

When is the right time to speak with a financial advisor?

There isn’t one specific milestone you need to reach first. Often, people start looking for guidance when their finances become more complex, they’re approaching a major life transition, or they simply want more clarity around the decisions they’re making.

If you have multiple accounts without a clear strategy, are wondering whether you’re on track for retirement, or keep putting off important financial decisions, it may be a good time to start the conversation.

You don’t need to have everything figured out before asking for help. Sometimes that’s exactly when it makes sense to start.

09/01/2026

We’re excited to share a big career milestone for one of our own: Max is officially a Financial Advisor at Grounded Wealth Advisors!

Over the past 3.5 years, Max has learned the business from the ground up, worked alongside our advisory team, supported our clients, and gained valuable experience in the many details that go into financial planning. Now, he’s taking that experience into the next chapter of his career as a Financial Advisor.

As Max steps into his new position, the Client Services role has been passed into the very capable hands of Dianna, who has already been doing a fantastic job supporting our clients, coordinating with the team, and keeping everything moving behind the scenes.

We’re excited to see both Max and Dianna continue to grow within Grounded Wealth Advisors. Please join us in congratulating Max on this exciting milestone!

Your next financial step matters more than your next financial milestone.So many people feel behind because they're comp...
08/18/2026

Your next financial step matters more than your next financial milestone.

So many people feel behind because they're comparing their journey to someone else's. The truth is, financial planning isn't about trying to do everything at once. It's about understanding where you are today and making the next decision that moves you forward.

Whether you're building an emergency fund, investing for retirement, or thinking about the legacy you want to leave, every stage has its purpose. Swipe through for a simple roadmap that can help you identify yours.

Where are you on your financial journey? Let us know below. 👇

08/14/2026

Many people assume the primary role of a financial advisor is to identify the next great investment opportunity. Research from Vanguard suggests that the greatest value often comes from somewhere else.

A thoughtful financial advisor helps clients build an appropriate investment strategy, manage costs, rebalance portfolios over time, navigate tax considerations, and stay disciplined during periods of market uncertainty. According to Vanguard's research, these practices have the potential to add meaningful long-term value—not because an advisor can consistently predict markets, but because they help clients make better financial decisions throughout their lives.

The goal isn't to chase every market opportunity. It's to create a financial plan that supports your goals, helps you avoid costly mistakes, and gives you confidence through every stage of life.

08/12/2026

Every great client experience starts with a friendly face. 👋

When you join Grounded Wealth Advisors, Dianna is one of the first people you'll connect with. Whether she's coordinating paperwork, scheduling meetings, answering questions, or making sure every detail is in place, she's working behind the scenes to make your onboarding experience as smooth and stress-free as possible.

No two financial journeys are exactly alike, which means every onboarding process is a little different too. Our goal is simple: to help you feel welcomed, supported, and excited for what's ahead.

Curious about how we can help? Check out the link in our bio to explore our financial planning services!

08/05/2026

"Should I choose a Roth IRA or a Traditional IRA?"

It's a common question, but there isn't a one-size-fits-all answer.

Both Traditional IRAs and Roth IRAs are designed to help people save for retirement, but they differ in how they're generally structured and how they may fit into an overall financial plan. The most appropriate choice depends on your individual circumstances and goals.

If you've been wondering how different retirement accounts work, or have another retirement planning question, let us know in the comments. We may cover it in a future post.

Many people assume a good financial plan has to be detailed and complex. In reality, the best financial plans are often ...
07/22/2026

Many people assume a good financial plan has to be detailed and complex. In reality, the best financial plans are often the simplest to understand and the easiest to follow.

A strong financial plan should help you connect your money to your goals, whether that's buying a home, retiring comfortably, growing a business, or creating more freedom in your life. It should adapt as life changes and leave you feeling confident about your next step, not overwhelmed by uncertainty.

If your current plan feels more confusing than helpful, it may be worth stepping back and simplifying it. Clarity often leads to better decisions over the long term.

07/07/2026

If I could give my younger self one financial lesson, it would be to focus less on cutting every expense and more on making sure my spending aligned with my values.

Financial planning isn't about avoiding every purchase. It's about making intentional decisions that support the life you want to build. What's one financial lesson you wish you had learned sooner?

Retirement planning looks different for everyone, but the questions are often the same.Many people wonder whether they'r...
07/01/2026

Retirement planning looks different for everyone, but the questions are often the same.

Many people wonder whether they're on track to retire, when they should begin claiming Social Security, and how to prepare for the possibility of long-term care expenses. While these are common concerns, the right answers are unique to each person's financial situation and long-term goals.

A personalized retirement plan can help bring clarity and confidence to these important decisions.

What's the biggest retirement question on your mind right now? Share it in the comments, and we may feature it in a future post.

Address

605 E. Huntington Drive, Suite 203
Monrovia, CA
91606

Telephone

6264697151

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