06/18/2026
Opening your farm to the public can be an exciting way to create new revenue, build community, and offer memorable experiences, but it also introduces a different kind of risk.
A standard farm policy is typically built around agricultural operations. When you add activities like corn mazes, hayrides, petting zoos, U-pick experiences, farm stays, or on-site events, you may be creating visitor exposures that traditional farm coverage was not designed to address.
Agritainment and agritourism operations can look very different from one farm to the next, which means the right insurance solution may need to account for things like guest liability, event structures, seasonal operations, and other unique risks.
Before the busy season begins, it is worth taking a closer look at whether your coverage has kept up with the way your farm is operating today.
If your farm is evolving beyond traditional operations, the Johnson Insurance team is here to help you ask the right questions.
Reach out to Johnson Insurance with questions!