01/13/2024
Almost two years ago to the date, the biggest news of the week was the controversial statement by the then CEO of Rolls Royce, the luxury car division owned now by BMW, that Covid deaths was the chief reason their company experienced a record 49% increase in sales in 2021. He had noted them that the specter of looming death made more people who were conservative spenders suddenly reassess their lives and decide to not take their wealth to the grave.
Or maybe the realization that they couldn’t get into heaven with their cash made them decide to enjoy life together he fullest while on earth. Nonetheless, Rolls Royce went on to have an even more record sales year in 2022 with 6021 vehicles sold worldwide. The pandemic had sated and people were no longer dying in bunches, but still the wealthy having faced death and survived, had seemed to have taken a note of that and decided to keep splurging. And again record sales this past year topped their 2022 mark, so it’s safe to say the wealthy are no longer worried about leaving it all for their progeny.
Is there any lesson in this for the rest of us who were not born with a silver spoon, or who pulled themselves into becoming wealthy entrepreneurs? Is there a balance between ostentatious spending and wealth accumulation for the children that will likely waste them after getting their hands on weld th that tool decades to build?
A key to a safe landing for most families lie in teaching themselves and their children financial education. How to balance the family account, how to set a budget and how to figure out where to cut so you can keep the light on in your home or prepare for the long term goals that seem unobtainable. A lot of families out there are struggling and the difference between the families that make it out of the deep financial holes and those that are stuck or drown in the quicksands of bad finances lie in knowing how to goal set, knowing how to use the laws of finance and knowing how to expand their pie.
You must leverage hard work with a sharp, opportunity taking business mindset. What hole do you see in services that you can plug? What basic need can you fill? On my recent visit home, I saw opportunities everywhere - need for power generation and retention, simpl things like power banks, opportunities to become a POS operator to save time for business owners who do not have time to spend three hours at the bank, opportunities to provide services like the new Nigerian Identification Number (NIN) similar to a US Social Security number, solar converter installation and sales, security camera installation and service, IT for companies small and large and various other business needs and basic everything requirements for families that will yield a profit.
What are you willing to do to make it big, medium or simply stay afloat? How willing are you to increase your financial knowledge? How willing are you to embrace the new economy of today in your neighborhood than stick to moribund economies of the past? This last visit, I converted my gas generator to natural gas. While it’s been a mixed bag of results, I saw the potential as a big business right away having used expensive diesel and regular petrol. Your potential is limitless in a changing economy and your ability to get ahead of the new demand determines your level of success.
Rolls-Royce sales skyrocketed 49% to a record high in 2021, despite the pandemic.