10/13/2026
What if the best way to make a home more attractive to buyers isn’t lowering the price?
In today’s market, sellers have more options than simply reducing the asking price. A seller concession can potentially help cover eligible closing costs or contribute toward a mortgage rate buydown, giving buyers something they can feel in their monthly payment or cash needed at closing.
A temporary buydown, for example, can lower a buyer’s initial mortgage payment for a set period, which may help make the numbers more comfortable without changing the home's purchase price.
When affordability is top of mind, the right strategy depends on the buyer, the loan program, and the individual transaction.
A mortgage rate buydown can make early monthly payments more manageable. A temporary buydown reduces the buyer’s effective interest rate for a limited time.