Baird

10/16/2026

Markets communicate information and technology drives productivity. What happens when those signals become disconnected from real-world outcomes?

Markets as messengers

10/16/2026

Looking to save up for future medical expenses, but also put funds away for retirement? An HSA could be the solution you’ve been searching for. Read here to find out why.

Saving for Health and Wealth

10/15/2026

Think you earn too much to qualify for financial aid? Completing the FAFSA can help keep your college funding options open and unlock opportunities you may not expect.

Should you complete the FAFSA? Learn who should apply, what financial aid may be available and why even higher-income families may benefit.

10/15/2026

The primary purpose of life insurance to cover the financial needs of your loved ones after you’re gone. What amount is enough to protect your family? This thumbnail guide from Baird can help.

Don’t buy more than necessary.

10/14/2026

Employee ownership means the people supporting your clients and practice – from leadership to back office staff – have a vested interest in your success. Here, Financial Advisor Joel Silver explains why that alignment makes a meaningful difference. To learn more about how Baird helps advisors maintain their independence while gaining the resources and support to grow, visit https://bit.ly/4xNRh7I.

10/14/2026

Between picking which programs you want to participate in and deciding when to sign up, those who are nearing retirement have some important decisions to make about Medicare. Use this guide to help.

Breaking Down the Parts

10/13/2026

Unexpected healthcare costs don’t have to derail your wealth plan. Here’s how understanding your options today can help protect your financial future.

Strategies for healthcare planning that can help protect your savings, reduce financial risk and keep your goals on track.

10/12/2026

At Baird, we believe leadership is about sharing knowledge, creating opportunity and helping others succeed.

That's why we were proud to have John Taft, Vice Chair of Baird, participate in Western Kentucky University's Experiencing Business Speaker Series, a program that connects accomplished business leaders with the next generation of professionals. During his visit, John engaged with students and shared lessons from more than four decades in financial services, culminating in a reception held in the school’s Baird Lobby.

Thank you to the Gordon Ford College of Business for creating opportunities that inspire, challenge and prepare tomorrow's leaders.

10/12/2026

Tax rules don’t stand still – and this year’s changes come from both inflation adjustments and Congress’ recent tax bill. Our guide breaks down what’s different so you can plan ahead.

Your Planning Guide

10/09/2026

Consolidating your accounts in one place isn’t just more convenient, it can help you more efficiently manage your assets. Here’s how.

A Look Into the Many Benefits