Blue Hen Analytics

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We look at the data generated to discover patterns that may not be readily obvious.We can help you with various services ranging from customer segmentation to data analysis and to the automation of spreadsheets.

08/22/2026

Building a machine learning model for Operational Analysis is a great way to spend the evening.

Inflation in 2026 is not just running a little higher. The entire distribution has shifted upward.Monthly year-over-year...
08/14/2026

Inflation in 2026 is not just running a little higher. The entire distribution has shifted upward.

Monthly year-over-year CPI readings in 2024 and 2025 were generally clustered around 2.5% to 3.1%. So far in 2026, most readings have been noticeably higher, with July coming in at 3.5%.

That distinction matters. A single monthly reading can be noisy, but when the distribution of readings moves higher, it suggests inflation is becoming more persistent rather than simply experiencing an isolated increase.

The next few months will tell us whether this becomes the new range or whether inflation begins moving back toward the levels seen in 2024 and 2025.

Hen Analytics

08/12/2026

Earlier today, I was speaking with a couple of people who work in Marketing. I asked what I thought was a fairly basic question: "How do you account for decay in your marketing efforts?"

The responses surprised me. One gave a long, jargon-heavy answer that never really addressed the question. The other seemed unfamiliar with the concept altogether.

That got me thinking. In a field where we measure advertising effectiveness, customer response, carryover, and how marketing impact diminishes over time, shouldn't understanding decay be a fairly fundamental concept?

I'm curious what others in Marketing and Analytics think. Is decay something you would consider Marketing 101, or is it more commonly understood only by people working specifically in marketing analytics and measurement?

08/06/2026

Here's a basic theory used in analytics, sunk-cost. In a nutshell it's past costs should not control future decisions. Here's a simple example to better understand sunk-cost; You paid $50 for a concert ticket, but on the day of the concert you are sick and would be miserable if you went. The $50 is already gone whether you attend or not. The better decision is based on what is best for you now, not on recovering the ticket cost.

08/01/2026

For those who specialize in marketing analytics, what approach, methodology, or model would you use to answer the following question?
Although the example refers to a retailer, the underlying business question could apply across industries:
Which marketing activities are producing incremental sales, profit, customers, or store traffic, and how should the retailer adjust its future investments?
I would be interested in hearing the different methods and reasoning people would use.

U.S. business formation remains strong.The latest data show 531,423 total business applications and 149,714 high-propens...
08/01/2026

U.S. business formation remains strong.

The latest data show 531,423 total business applications and 149,714 high-propensity applications, which are applications considered more likely to become businesses with employees.

Business applications surged during the COVID-19 period, but the most important takeaway is what happened afterward. Even after the initial spike, applications remained well above pre-pandemic levels and have recently moved higher again.

This suggests that entrepreneurship continues to be an important part of the U.S. economy. Not every application will become an operating business, but the sustained increase shows that many Americans are still willing to pursue new opportunities, create businesses, and potentially generate future employment.

Source: Federal Reserve Economic Data, August 1, 2026.

The latest JOLTS data show a labor market that remains stable but less dynamic than a few years ago. Job openings increa...
07/17/2026

The latest JOLTS data show a labor market that remains stable but less dynamic than a few years ago. Job openings increased to about 4.6%, while quits remained near 1.9% and layoffs stayed low at roughly 1.1%.

Employers are still hiring, but workers appear less willing to change jobs. This points to a slower, more cautious labor market rather than a major downturn.

As a Data Scientist, I am encouraged to see employment in the field projected to grow by 33.5% from 2024 to 2034.This gr...
07/16/2026

As a Data Scientist, I am encouraged to see employment in the field projected to grow by 33.5% from 2024 to 2034.

This growth reflects the increasing importance of data, artificial intelligence, and advanced analytics in helping organizations make better decisions. It is an exciting time to work in a field that continues to evolve and create new opportunities.


Source: U.S. Bureau of Labor Statistics.

Inflation shifted higher in 2026.Monthly year-over-year CPI readings were clustered near 3 percent in 2024 and 2025. In ...
07/11/2026

Inflation shifted higher in 2026.

Monthly year-over-year CPI readings were clustered near 3 percent in 2024 and 2025. In 2026, both the median and range moved higher, with the latest reading reaching 4.3 percent in May.

Because 2026 includes only January through May, the year is incomplete. Even so, the distribution suggests inflation has become higher and less stable.

Source: BLS via FRED, CPIAUCSL.

Where is population growth expected to be strongest by 2030?This map shows projected annual population growth rates for ...
07/04/2026

Where is population growth expected to be strongest by 2030?

This map shows projected annual population growth rates for U.S. metropolitan areas, based on a log-linear trend model using U.S. Census Bureau population estimates from 2020 through 2025.

Blue dots indicate metro areas with projected population growth, while orange dots indicate projected declines. Many of the strongest projected growth patterns appear across the Southeast, Florida, Texas, and parts of the Mountain West.

Population trends can affect housing demand, workforce availability, consumer markets, infrastructure needs, and business expansion decisions.

These are model-based projections, not official Census forecasts.

Source: U.S. Census Bureau Population Estimates Program

Address

Milford, DE
19963

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 6am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

Telephone

(302) 381-1718

Website

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