MŌR Lending: A Mortgage Company for the New Generation
Retro is cool and all the rage these days, but the mortgage industry is unwillingly stuck in the ’80s. It is no wonder the mortgage world as a whole has been slow to keep pace. There are giants in the industry who have jumped on the tech bandwagon, but they lack the personal touch that consumers still rely on when making the largest financial
commitment of their lives. MŌR Lending is filling that gap with three simple principles: customer experience above all, commitment to technology, and most importantly, True Transparency. MŌR is led by a virtual perfect storm of professionals. First in the lineup is Roy George, CMB, who has a pedigree that reads like a wish-list for a C-Level mortgage executive. With over 20 years of leadership experience with some of the largest mortgage and Fintech lenders and banks in the U.S. he leads the team with technology, implementation, and most importantly, customer experience. Next is Joel Gonzalez, a fast paced go getter that brings a Gen-Z viewpoint to the company. He is the head of our sales force and proves why he should hold that space each day as he generates new business, trains the loan officers across the country and creates the speed in the atmosphere at MOR. Rounding out the team is Tony Albelo who comes to MŌR from outside the mortgage world. He co-founded one of Florida’s largest event companies and 3-time winner of Inc. Magazine’s Fastest-Growing Companies in the U.S. He has developed and produced events with some of the largest stars in the world and was responsible for annually drawing over 2 million visitors to events. As a lifelong marketing executive, he has a keen eye for trends and catering to specific generations. Combining our strengths our MŌR team is focused on leveraging technology, implementation of best practices, and most importantly, a true commitment to our customer’s overall experience. MŌR’s working model is straight out of Silicone Valley. Every piece of support software is cloud-based. Their loan officers, Lending VIPs (Verified Industry Professionals), are trained on using technology to make the customer experience second to none. Communication happens with clients any way they like: telephone, email, text, or direct messages (DM). This is critically important because more than ever, customers want information now. Our commitment to communication holds true for their real estate partners as well. They have access to all their clients’ loan processes and their own portal. Real estate professionals know all too well how important it is to know where their customers’ loans stand in the pipeline of approval. This technological edge also helps adapt to the new world and allows for True Transparency with loans and loan processes. Customers will never wonder where their loan stands or wonder what is happening or what documents they need. On the client’s time. And how they want it delivered. This dedication to tech has other benefits such as speed to close. Allowing customers and loan officers to interact on their own schedules shortens the approval timespan.
