05/28/2020
Madison Reed CEO and founder Amy Errett spoke with CNBC about the surge in sales of her company's at-home hair color kits:
″Throughout the period of shelter in place, we consistently saw women skipping their makeup routines, but holding on to hair color,” Errett said, in an email. “It became their one thing. For us, there was a realization that, in an incredibly difficult time, we were able to spread a little joy with a hair color kit.”
Winemakers, eyewear companies and other specialty retailers that were built on the internet are seeing big increases in customer growth.