Elite Mortgage Processor Training

08/30/2023

Developing a strong personal brand is essential if LOs want to capture the attention of potential borrowers and referral sources. The best originators in the biz are masters at cultivating a powerful online presence that enables them to stay top of mind among their ideal audience. Here’s how your sales team can do the same:
https://patsherlock.com/blog/los-level-up-your-personal-brand-for-prospecting-success/
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08/23/2023

As older, more experienced LOs hit retirement age and exit the business, lenders are under increasing pressure to hire and train younger sales professionals. To successfully recruit these up-and-coming workers, managers need to understand generational differences so they can bridge the gap and attract new sales talent. Get the details here: https://patsherlock.com/blog/recruiting-younger-los-crossing-the-generational-divide/
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08/09/2023

A new Lombardo Homes study gives Americans a failing grade on basic concepts associated with home-buying, renovating and building. Providing homebuyer education is a great way for LOs to build trust with potential borrowers as well as Realtor referral sources. Learn more here: https://patsherlock.com/blog/homebuyer-education-the-perfect-opportunity-for-los-to-build-trust-with-prospects/ Subscribe to receive more valuable info delivered directly to your inbox.

07/06/2023

There’s a misconception that top sales professionals possess the “gift of gab.” But the reality is much more complex than that. The best loan originators in the biz are excellent communicators who understand how to connect with borrowers and referral sources in a way that inspires loyalty and trust. Get the details here: https://patsherlock.com/blog/dont-let-poor-communication-torpedo-borrower-satisfaction/ Subscribe to receive more valuable info delivered directly to your inbox.

06/27/2023

WalletHub’s new study on the best cities to raise a family in the U.S. reveals fresh insights on what borrowers are looking for when setting down roots and where they might be moving. Get the details here: https://patsherlock.com/blog/wallethub-study-best-u-s-cities-to-raise-a-family-in-2023/ Subscribe to receive more valuable info delivered directly to your inbox.

06/20/2023

More mortgage industry professionals are living paycheck to paycheck according to a May 2023 study conducted by Everee, a payroll technology firm. The 2023 Mortgage Industry Commission & Retention Report identified key insights about managers, LOs, processors, underwriters and other commission-based mortgage banking employees. Get the details here: https://patsherlock.com/blog/3-keys-to-better-lo-retention-and-satisfaction/ Subscribe to receive more valuable insights delivered directly to your inbox.

06/13/2023

To be sure, the housing affordability crunch has hit potential homebuyers nationwide but a new joint report from the National Association of Realtors (NAR) and Realtor.com reveals that one particular group has been impacted more than any other – middle-income buyers. Get the details here: https://patsherlock.com/blog/housing-affordability-crisis-hits-these-buyers-hardest/ Subscribe to receive more valuable insights delivered directly to your inbox.

06/07/2023

In mortgage banking, referral sources are the lifeblood of sustainable success for originators. But, before your sales team reaches out to potential partners and borrowers, they must answer fundamental questions about themselves and their target audience to effectively connect.
Get the details here: https://patsherlock.com/blog/3-critical-questions-to-position-los-for-success/ Subscribe to receive more valuable insights delivered directly to your inbox.

05/25/2023

LOs struggling to capture referral business in a tough market? If so, don’t miss my Ramping Up Realtor Referral Sources (RRS) program that starts June 6, 2023. This game-changing 60-day intensive teaches originators the latest prospecting tactics to transform their sales results.

Listen to J.W. discuss her recent experience in class: https://www.dropbox.com/s/sdw80jddhmnjudu/One%20on%20One.Pat%20sherlock%20and%20Jaime%20W.1..video.FINAL%20SNIPPET.mp3?dl=0

To enroll your LOs or for questions about the program, call or text me at 215-527-0547.

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05/23/2023

While adopting new technology or hosting a big sales rally might seem like the next logical to boost your sales team’s production, the truth is it isn’t enough to help LOs generate loan demand long-term. Get the details on what works here: https://patsherlock.com/blog/get-back-to-basics-for-better-sales-results/ Subscribe to receive more valuable insights delivered directly to your inbox.

05/17/2023

Social selling is a requirement for LOs who want to increase their visibility among potential customers and referral sources. Get the details here: https://patsherlock.com/blog/social-selling-is-key-to-building-your-personal-brand/ Subscribe to receive more valuable insights delivered directly to your inbox.

05/09/2023

https://www.linkedin.com/pulse/getting-grip-housing-affordability-crunch-pat-sherlock

A recent study conducted by Lending Tree brought the housing affordability crunch into focus and identified the demographic groups most likely to be impacted. If lenders and LOs are going to effectively serve potential borrowers, understanding the scope of the affordability crisis is an essential pa