08/10/2026
The largest lenders are spending billions on technology, and the savings haven’t shown up in pricing yet. They will.
Rocket says its combined servicing portfolio reaches one in six US mortgages and reports an 83% recapture rate. UWM says Mia has already generated more than 14,000 loans for its broker partners and expects the AI assistant to handle more than 12 million calls this year. The MBA has the average cost to originate at $11,898 per loan—and it’s still rising.
When that efficiency gap reaches pricing, a lot of loan officers who believed they were competitive on price will find out they’re not. There will be winners and losers—companies and loan officers both.
The loan officers who win will treat production like a business: systems, processes, and technology. Double the production without doubling the hours.
We wrote about the full landscape—consolidation, retail overhead, big-platform economics, where comp goes from here, and what we’re building because of it.
Link in the comments.
