09/23/2026
My goal as a commercial insurance agent is to be a risk consultantānot a salesperson.
Insurance is only one piece of a business's overall risk strategy.
I want to partner with my clients to identify where their biggest risks actually exist and then build a strategy around those risks.
For every significant exposure, we should be asking:
⢠Can we avoid the risk?
Eliminate the activity or exposure altogether.
⢠Can we mitigate the risk?
Put processes, safety programs, training, technology, or other controls in place to reduce the likelihood or severity of a loss.
⢠Should we transfer the risk?
Use insurance, contracts, or other mechanisms to transfer the financial consequences to another party.
⢠Should we accept the risk?
Sometimes the cost of transferring a risk doesn't make sense. In that case, let's understand the potential loss and develop a plan to absorb it.
There isn't a universal answer.
The right strategy for a 10-person contractor may be completely different from the right strategy for a 100-person manufacturer, restaurant group, or transportation company.
My job isn't simply to find a policy and tell you what it costs. My job is to understand your business, identify your risks, and help you decide how those risks should be managed.
Sometimes that means buying more insurance. Sometimes it means buying less.
And sometimes the best solution has nothing to do with insurance at all. That's the kind of relationship I'm working to build with my clients.
Risk first. Insurance second.