Wisconsin Capital Management

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Wisconsin Capital Management Welcome to Wisconsin Capital Management!

We are a boutique investment advisory firm based in Madison, Wisconsin, focused on research-driven investing and long-term capital stewardship for 40+ years.

Catch Nate Plumb tomorrow morning at 9 AM on WKOW 27! 
10/16/2026

Catch Nate Plumb tomorrow morning at 9 AM on WKOW 27! 

The market’s headline numbers don’t always tell the whole story. Beneath the surface, we’re identifying an abundance of ...
10/16/2026

The market’s headline numbers don’t always tell the whole story. Beneath the surface, we’re identifying an abundance of high-quality companies with attractive long-term investment potential.

If you’ve been sitting on the sidelines, now is the time to start a conversation with us. Let’s explore the opportunities today’s market may offer.

Read our Q3 2026 Commentary at https://wiscap.com/news

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCMs Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

🎥 Always a great time on set with Lee Acker!Last week, Nathan joined Lee and Jason Ilstrup for an upcoming segment of Li...
10/12/2026

🎥 Always a great time on set with Lee Acker!

Last week, Nathan joined Lee and Jason Ilstrup for an upcoming segment of Live it Up with Lee & Friends on WKOW 27!

The conversation focused on an important investing principle: understanding what you own in your investment portfolio and why you own it. Knowing what you hold, how your investments work together, and how they align with your financial goals is an important part of making informed investment decisions.

A big thank-you to Lee and Jason for a great conversation and a fun experience!

Hope you can catch the segment, this Saturday October 17th at 9am on Channel 27.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCMs Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

Proud to sponsor this segment tomorrow  of Live it Up with Lee & Friends on WKOW 27 at 9am!
10/09/2026

Proud to sponsor this segment tomorrow of Live it Up with Lee & Friends on WKOW 27 at 9am!

10/08/2026

📺 We’re on CTV in Madison!

We’re excited to announce that Wisconsin Capital Management is taking our message to the big screen with our new CTV commercial, now airing across the Madison, Wisconsin market.

As a Madison-based investment management firm, we believe investors deserve more than a one-size-fits-all approach. They deserve thoughtful investment strategies, experienced professionals and a relationship built on trust.

Our new commercial is another way we’re connecting with individuals, families and financial professionals throughout the Madison area—and introducing more people to what Wisconsin Capital Management is all about.

To learn more, visit https://wiscap.com/

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

💡 What happens when a great idea moves from the laboratory to the marketplace?  And perhaps even more importantly—how do...
09/29/2026

💡 What happens when a great idea moves from the laboratory to the marketplace? And perhaps even more importantly—how do you protect it?

On the latest episode of Beyond the Balance Sheet, hosts Aaron Carreno and Thomas Plumb sit down with Beth Epstein, founder of E Epstein Patent Agency, for a fascinating conversation about innovation, entrepreneurship, intellectual property, and taking the leap to build something of your own.

Beth's journey is anything but ordinary. After nearly a decade working in molecular biology and biochemistry laboratories, she transitioned into patent practice and ultimately launched her own agency.

During the conversation, Beth shares insights into:
🔹 Common mistakes inventors make when protecting an idea
🔹 Why when you disclose an invention can be just as important as the invention itself
🔹 Patents vs. trade secrets
🔹 How entrepreneurs should think about the cost of protecting intellectual property
🔹 The growing intersection of AI and intellectual property
🔹 Why getting professional guidance early can make a significant difference
🔹 The realities of leaving a traditional career and becoming an entrepreneur

One message really stood out: Great ideas have value—but turning an idea into an opportunity requires preparation, thoughtful decisions, and action.
Whether you're an entrepreneur, business owner, scientist, investor, or simply someone with an idea you're passionate about, this is a conversation worth hearing.

Listen to the full episode by visiting the links below or wherever you get your podcasts.

🎙️https://lnkd.in/gh-sr2hH
📺 https://lnkd.in/gbpxMjYy

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

Today we sent out our very first Wisconsin Capital Management newsletter—and we’re excited to finally share it! 📫Inside ...
09/23/2026

Today we sent out our very first Wisconsin Capital Management newsletter—and we’re excited to finally share it! 📫

Inside this first edition, we’re bringing together some of the things we’ve been working on, including:
🎙️ A look at our Beyond the Balance Sheet podcast with hosts Nathan Plumb, Thomas Plumb and Aaron Carreno including a link to the full interview with Jonathan Suttin
📺 An update on our YouTube channel
💡 A short video about micro-investing and getting started
🤝 A look at our continued commitment to the Madison community and our membership to Downtown Madison Inc.

Our goal is simple: share thoughtful financial insights, interesting conversations, and a little bit of what’s happening behind the scenes at Wisconsin Capital Management.

Think of it as a few financial tidbits, insights and stories delivered right to your inbox.

If you’d like a copy of our first newsletter—or want to learn more about Wisconsin Capital Management—visit: https://wiscap.com/news and sign up to receive our monthly newsletter.

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

🎙️ What happens when a morning radio personality, a financial professional, and 27 years of Madison stories sit down for...
09/21/2026

🎙️ What happens when a morning radio personality, a financial professional, and 27 years of Madison stories sit down for a conversation?

A lot of laughs. A few career lessons. And of course… a conversation about money.

On the latest episode of Beyond the Balance Sheet, Aaron Carreno and Nathan Plumb are joined by Jonathan Suttin, longtime morning show host and operations manager at 105.5 Triple M in Madison.

🎧 Tune in below or wherever you get your podcasts to hear Jonathan’s story—and maybe pick up a few financial and life lessons along the way.
Because sometimes the best stories go well beyond the balance sheet.

🎙️Spotify
https://lnkd.in/dJgCHJT4

📺 YouTube
https://lnkd.in/dvptvGBk

Wisconsin Capital Management (WCM) is a registered investment adviser. SEC registration does not imply a certain level of skill or training. Investing in securities involves risk, including the potential loss of principal; past performance guarantees no future results. This material is for informational purposes only and should not be construed as a solicitation or financial, legal, or tax advice. WCM's Form ADV Part 2A contains detailed information regarding operational practices, conflicts of interest, and fee structures, and is available upon request by contacting: wiscap.com, [email protected], 608-960-4616, or 8020 Excelsior Dr, Suite 402, Madison, WI 53717.

09/18/2026

Address

8020 Excelsior Drive, Suite 402
Madison, WI
53717

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16089604616

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