Alex Morphew- OneFlorida Financial Group

Alex Morphew- OneFlorida Financial Group Working to have meaningful and educational conversations with clients to help them navigate their financial goals for retirement and beyond.

Most important things to me would be Faith and Family. My family means everything to me, especially my wife and daughter but also our 4 pups. Love to stay active and play sports, from Baseball in college to Beer league Hockey as an adult. Love to learn and grow both professionally, personally, and most importantly in the word. Love to meet new people and have definitely never met a stranger. Thank you for reading and God Bless.

Everyone has a story, we all have goals that we want to achieve in life. We help others to reach their financial goals t...
02/10/2025

Everyone has a story, we all have goals that we want to achieve in life. We help others to reach their financial goals through education and to help them make informed financial decisions.

"There are no solution. There are only trade offs" Thomas Sowell

I am so grateful that I get to help others understand the trade offs as we go on the journey together, Best days ahead!!!

These days our hearts go out to those that have been impacted and whose lives have been upended by Hurricane Helene in F...
09/30/2024

These days our hearts go out to those that have been impacted and whose lives have been upended by Hurricane Helene in Florida, North Carolina, and all throughout the southeast.

As we go through life we often will go through many different storms within our personal, professional, and financial lives.

One of the things I am so grateful for in my financial planning career is having the ability to help bring peace of mind and clarity to difficult seasons for others and most importantly allowing them to feel prepared for storms ahead!!!

You were born in a particular time, in a particular place, for a particular purpose.
09/06/2024

You were born in a particular time, in a particular place, for a particular purpose.

Love that at OneFlorida Financial Group I get to have impactful and meaningful conversations with people and help them t...
08/19/2024

Love that at OneFlorida Financial Group I get to have impactful and meaningful conversations with people and help them to realize they're short, medium, and long term Goals.

Blessed to have the opportunity to bring clarity and confidence to topics that can be confusing and scary.

Best Days Ahead!!!

Very much looking forward to Networking over Breakfast with BNI Professional Edge next Wednesday.If you want to meet peo...
08/14/2024

Very much looking forward to Networking over Breakfast with BNI Professional Edge next Wednesday.

If you want to meet people and grow your business through introductions I’d love to share that experience with you.

Best Days ahead!!!

What's the most important part of climbing a mountain? does it matter if you reach the top of the mountain if you cannot...
06/28/2024

What's the most important part of climbing a mountain? does it matter if you reach the top of the mountain if you cannot get back to the bottom safely?

At OneFlorida Financial Group we focus much of our attention on making sure that our clients not only accumulate assets before retirement, but we spend much of our time on how can we get clients down from the mountain and make sure you don't run out of money in retirement.

If you'd like to learn how not to run out of money before heartbeats then I would love to have a conversation with you.

Best Days Ahead!

Happy Friday Everyone, I have the pleasure everyday of helping people in an area that can seem uncertain or confusing. I...
05/31/2024

Happy Friday Everyone, I have the pleasure everyday of helping people in an area that can seem uncertain or confusing.

I love being able to help others navigate this space and would encourage anyone that has questions to reach out.

Happy Memorial Day weekend everyoneThank you to all that made the ultimate sacrifice for our country and to their famili...
05/26/2024

Happy Memorial Day weekend everyone

Thank you to all that made the ultimate sacrifice for our country and to their families. May the lord bless them!!!

“Greater love has no one than this, that someone lay down his life for his friends” John 15:13

The best time to plant a tree was twenty years ago, the second best time is today. This is an old Chinese proverb that I...
05/20/2024

The best time to plant a tree was twenty years ago, the second best time is today.

This is an old Chinese proverb that I think is relevant in so many areas of life. It especially holds true in financial planning as well. It can be intimidating or overwhelming to some when they think about being prepared for retirement and beyond which can lead to lack of confidence or even inaction. But like every acorn that grew into a tree and reached great heights financial planning can start small too.

I love all the ways that I get to help others to gain confidence, clarity, and conviction in their planning choices. Financial planning starts with a conversation. Each day is a chance to "plant a tree"

05/03/2024

"Financial planners just talk investments"

This is a common myth

When in reality, we talk investments maybe 5% of the time

It's half a page to 1 page of an 8-10 page plan

Here's everything we cover:

In our financial plans we go over
- cash flow planning (and give exact monthly numbers of spending)
- cash location: where you cash should be, cash accounts to have, how much to save into them
- retirement planning: what accounts to use, how much into them, what assets should be in them, roth vs traditional, backdoor Roth or not, Hsa or not and how to use it, etc.
- investing: all the investment recs in every account for best asset location
- estate planning: what needs to be done, how, beneficiary designations, etc.
- debt planning: how to pay off each debt, with how much, what to prioritize, connect them to people to help shop all debt and refinancing
- insurance: every single insurance reviewed, what changes are needed, what new ones they need, etc. and connect them to the independent broker
- tax planning: review their returns, map out taxes for the year, quarterly estimates, what they will owe on sales, how to lower taxes, roth conversions, etc.
- business planning: qbid maximization, entity structure, how to pay yourself, what to save for taxes, retirement accounts to setup, etc.
- equity comp planning: types of equity, what to exercise and not, tax liability, amt planning, what to sell, ESPP maximization, etc.
- education planning: how much to save, 529 plan vs taxable vs utma, how to fund private school, what state plan to use, etc.
- employee benefits: review these, help them pick what health insurance plan, hsa, fsa, disability, whether to buy more life insurance, and all others to maximize

Investments are simple one part of a great financial plan

Had an absolute blast these past few days at One America Career Academy!!!! This was such an amazing experience and cool...
04/26/2024

Had an absolute blast these past few days at One America Career Academy!!!! This was such an amazing experience and cool opportunity to learn and grow. Huge shoutout to One America for hosting us and to my firm OneFlorida Financial group and OneIndiana Financial group for a great time. Just can’t say enough good things!!!!!

Best Days Ahead!!!!

Address

17953 Hunting Bow Circle STE 101
Lutz, FL
33558

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 9pm

Telephone

+13522067716

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