11/17/2025
Truth, Honor, Transparency. How Blaine Lourd Redefined Wealth Management
A journey defined by values, not success.
Blaine Lourd, Founder & Chief Executive of LourdMurray in Los Angeles, dreamed of joining the oil business alongside his father and was inspired by a stockbroker's success in Houston. Observing the cutthroat nature of Wall Street, he decided to resign and establish Lourd Capital, later becoming LourdMurray, driven by a belief in transparency and truth in financial dealings. Blaine focuses on understanding his clients' aspirations and creating simple, tailored financial plans that help to build his clients' legacies. Emphasizing calmness and honesty, he aims to guide clients through their investment journeys, reflecting his grandfather's teachings about honor.
To learn more about Blaine and the LourdMurray team, visit lourdmurray.com.