UNest

UNest UNest is a simple, intuitive and accessible digital investing platform that helps parents and other family members save for children's financial future.

Your child won't remember the toy that broke by January.But they'll remember the time you hiked to that waterfall togeth...
06/03/2026

Your child won't remember the toy that broke by January.

But they'll remember the time you hiked to that waterfall together. The road trip with the whole family singing off-key. In the summer they learned to swim.

Experiences are the memories that last a lifetime — and with UNest, you can start saving for them today, one small contribution at a time.

💛 Because the best gifts aren't wrapped in boxes.

Start building their future at UNest.co 👇

Investment involves risk, including possible loss of principal. UNest accounts are investment accounts and are not FDIC insured. Past performance is not indicative of future results. UNest is not a bank. This content is for informational purposes only and does not constitute investment advice. Please review the full disclosures at UNest.com before investing.

Okay, real talk, when I first started looking into savings options for my kid, I had 47 browser tabs open and still fel...
06/01/2026

Okay, real talk, when I first started looking into savings options for my kid, I had 47 browser tabs open and still felt completely lost.

UTMA? 529? Just throw it in a savings account? What does any of it mean?

So here's the version I wish a friend had texted me:

A UTMA custodial account (what UNest uses) is an investment account in your child's name. You're in charge of it until they reach the age of majority in your state. The cool part? The money can go toward anything — college, a car, starting a business, whatever they need. Since it's an investment account, it has the potential to grow over time. It can also lose value — that's just how investing works, and it's worth knowing going in.

A 529 is specifically for education. It can come with some nice tax advantages for qualifying education expenses, but there are restrictions on how the money gets used.

A regular savings account is steady BUT no market risk. The trade-off is that it typically has lower growth potential over the long term.

And if you've seen people talking about the new 530A ("Trump Account").That's a new federal account type launching July 4, 2026. We're working on bringing it to UNest and will keep you posted.

None of these options is wrong. A lot of families actually use more than one depending on their goals. If you want personalized guidance, a financial professional is always going to be your best resource for figuring out what fits your family.

-Alexis UNest Customer Support

This is for informational purposes only and is not investment, tax, or legal advice. UTMA custodial accounts involve investment risk, including possible loss of principal. Past performance does not guarantee future results.

🎨 Happy National Creativity Day!We celebrate creativity in so many ways — art, music, cooking, storytelling. But have yo...
05/30/2026

🎨 Happy National Creativity Day!

We celebrate creativity in so many ways — art, music, cooking, storytelling. But have you ever thought about creative financial planning as one of the most powerful gifts you can give your child?

Starting an investment account for your kids doesn't have to be complicated or expensive. With UNest, you can get started with just $25/month — and build something meaningful over time, on your terms.

This National Creativity Day, think big for your little ones. 💛

📲 Learn more →UNEST.CO

Investing involves risk, including the possible loss of principal. This is not financial advice.

💚 To all the single moms out there — you are doing an incredible job!You plan, you sacrifice, and you put your kids firs...
05/29/2026

💚 To all the single moms out there — you are doing an incredible job!

You plan, you sacrifice, and you put your kids first every single day. UNest is here to help you take one more step toward their future — by making it easy to invest on your terms.

Open a custodial investment account for your child in minutes. Start with just $25/month and build from there. No paperwork, no pressure — just a simple way to plan for what matters most.

Because your kids deserve a head start, and you deserve a tool that makes it simple. 💚

📲 Start today → UNEST.CO

Investing involves risk, including the possible loss of principal. This is not financial advice.

🎖️ To every military family out there — thank you for your service and sacrifice.We know the financial challenges that c...
05/29/2026

🎖️ To every military family out there — thank you for your service and sacrifice.

We know the financial challenges that come with military life: PCS moves, deployments, and planning for a future that's always changing. That's why UNest makes it easy to invest in your child's future no matter where life takes you.

Open a custodial investment account for your child and start with just $25/month. Manage it all from your phone — no paperwork, no hassle.

Your family's future is worth planning for. Let's build it together. 💙

📲 Get started → unest.co

Investing involves risk, including the possible loss of principal. This is not financial advice.

Today, we pause to honor and remember the brave men and women who made the ultimate sacrifice for our country. 🇺🇸As a ve...
05/25/2026

Today, we pause to honor and remember the brave men and women who made the ultimate sacrifice for our country. 🇺🇸

As a veteran-led team, this day holds a special meaning for us at UNest. We’re deeply grateful for the courage, service, and sacrifice of our nation’s heroes and the families who continue to carry their legacy forward.

This Memorial Day, we remember that freedom is never free. ❤️

RememberTheFallen FamilyFirst MemorialDayWeekend

Are you taking advantage of our rewards section? Get cash back on your purchases directly into your child's account! ...
05/23/2026

Are you taking advantage of our rewards section? Get cash back on your purchases directly into your child's account!

What if grandma's birthday gift went into your child's investment account instead?With UNest, it can. Our gifting featur...
05/21/2026

What if grandma's birthday gift went into your child's investment account instead?

With UNest, it can. Our gifting feature lets friends and family contribute directly into a child's UTMA account — no UNest account required on their end.

And right now, your first year is free.¹ No fees on balances up to $300 for the first 12 months — so the whole family can start contributing with no barriers.

Important to know:
• Contributions to a UTMA are irrevocable and become the child's property
• Investment earnings may be subject to taxes — consult a qualified tax advisor
• Investing involves risk

¹ Your first $300 invested is fee-free for one year. After 12 months, or once your balance reaches $300, fees of $2/mo + 0.25% annual apply. Cancel anytime.

👉 UNest.co

Not sure which investment approach is right for your child? UNest gives you 5 portfolio options to choose from:📊 Conserv...
05/20/2026

Not sure which investment approach is right for your child? UNest gives you 5 portfolio options to choose from:

📊 Conservative · Moderately Conservative · Moderate · Moderately Aggressive · Age-Based

The age-based portfolio is designed to gradually shift the asset mix as your child gets older — potentially reducing exposure to volatility as they approach adulthood.

Keep in mind: no portfolio eliminates risk, and all investing involves the possibility of loss. UNest does not provide personalized investment advice.

Explore at UNest.co

Financial planning tip: starting early matters — but so does staying consistent.With UNest, you can open a UTMA investme...
05/19/2026

Financial planning tip: starting early matters — but so does staying consistent.

With UNest, you can open a UTMA investment account for your child in minutes. Right now, your first year is free¹ — no fees on balances up to $300 for the first 12 months.

Choose from 5 tailored investment portfolios (including age-based), set up automatic recurring contributions, and let friends and family gift directly into the account through UNest's gifting feature.

Plus, earn cash rewards from brand partners through the UNest Rewards program — deposited right into your child's account.

👉 Start at UNest.co

¹ Your first $300 invested is fee-free for one year. After 12 months, or once your balance reaches $300, fees of $2/mo + 0.25% annual apply. Cancel anytime.

Investing involves risk, including possible loss of principal. Not tax or financial advice. UNest is not a bank.

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