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InStudio Ventures

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08/01/2024

The 2024 Paris Olympics are captivating audiences like never before, with NBC reporting a 79% increase in viewership over the Tokyo Games. An impressive 34.5 million viewers tuned in during the first three days, driven by cable platforms and the Peacock app.

Popular events like gymnastics, swimming, and team sports have significantly boosted ratings. The U.S. men's basketball team's victory over Serbia drew 10.9 million viewers, while the U.S. women's soccer team's 4-1 win against Germany attracted 4.2 million viewers.

The U.S.-friendly time zone, enthusiastic crowds, and the matured Peacock app contribute to this surge in engagement, making the 2024 Games a resounding success for NBC.

07/31/2024

The NBA has finalized unprecedented media-rights contracts worth $77 billion with ESPN (Disney), Amazon, and NBCUniversal, after declining a last-minute bid from Warner Bros. Discovery. These 11-year agreements, set to begin after the 2024-2025 season, will significantly increase the NBA’s annual revenue while also expanding its viewership.

Key Notes:
+ ESPN and ABC (Disney): Disney will pay an annual fee of $2.6 billion, up from the current $1.5 billion per year.
+ NBC and Peacock (NBCUniversal): NBCUniversal has committed $2.5 billion annually for game broadcasts.
+ Amazon Prime Video: Amazon’s package will cost $1.9 billion per year, marking its entry into NBA streaming rights.

These high-value sports broadcasting rights are crucial for media companies to attract and retain viewers as the shift towards streaming continues. Amazon’s involvement underscores the growing impact of tech companies in the sports broadcasting landscape. This transformative shift in sports content consumption, moving away from traditional TV to digital and streaming platforms, sets a new precedent for future sports broadcasting deals.

07/30/2024

As the world of sports expands deeper into mainstream media, it comes as no surprise to see the recent deal between Manchester City’s owners, City Football Group (CFG), and Sony Pictures Television (SPT). This ambitious collaboration marks a significant expansion of Manchester City’s influence from the pitch to the screen, uniting City Studios and Sony's creative expertise to develop an array of new football-themed television shows.

CFG and SPT will jointly develop original scripted, nonfiction, and children's TV projects, focusing on stories from CFG’s clubs and players, as well as broader football themes. Leveraging CFG’s global network, which includes 12 clubs like New York City FC and Melbourne City FC, this venture aims to amplify their brand's global reach and engagement.

The financial benefits for CFG are substantial, opening new revenue streams through global content distribution and merchandising. This strategic move sets a precedent for other clubs, as they consider ways to build brand and activate global audiences. This uniquely collaborative venture can open new doors for the future of sports entertainment.

07/25/2024

Paris 2024 is set to stun the world from July 26 to August 11. Over 10,500 athletes from 206 countries will compete, with events hosted at iconic landmarks like the River Seine, Eiffel Tower, and Stade de France.

Expecting a TV audience of four billion and 15 million visitors, the Paris 2024 Olympics has attracted an astounding group of over 40,000 volunteers to prepare Paris for the global stage.

The Games aim to be the greenest ever, using 95% existing venues and renewable energy, setting new standards for environmental responsibility. 🌱 With the world watching, Paris 2024 is setting a new standard for unity and sustainability within the world of sports and beyond. 🌍

07/24/2024

The WNBA has secured a groundbreaking $2.2 billion in new media-rights deals with ESPN, Amazon, and NBC.

Key Insights:
+ The new deals boost the WNBA's annual media-rights revenue from $60 million to $200 million.
+ The agreements include provisions to revisit and potentially increase the deal's value in three years.
+ Commissioner Cathy Engelbert's strategy to market the WNBA alongside the NBA proved highly effective.

This influx of funds is expected to significantly impact player salaries and team expansions, heralding a new era of growth for women's professional basketball. 🏀

07/23/2024

Earlier this year, Two Circles, a data-driven sports marketing firm owned by Bruin Capital, was sold to London-based private equity firm Charterhouse Capital Partners for $315 million. There remain vast opportunities in leveraging sports-related data. Big data has the power to transform the sports industry by creating more engaging and personalized experiences for fans worldwide.

Key Highlights on Two Circles:
+ Major Clients include NFL, Premier League, and Formula 1.
+ The firm processes more fan data than any other company, enhancing sports rights and fan engagement.
+ Charterhouse aims to lead the next era of sports marketing.

The vast amounts of sports-related data provide enormous opportunities, allowing companies to better understand fan behavior, optimize marketing strategies, and drive commercial success. With ongoing advancements in data analytics, AI, and machine learning, the potential for further opportunities in this space is immense.

07/18/2024

The NWSL is making history again. A record 56 players from the National Women’s Soccer League are set to compete in the 2024 Paris Olympics, the highest representation from any league worldwide. 🌍

Here are a few highlights: 🌟⚽️
+ 56 NWSL stars will showcase their talent in Paris.
+ Players from every NWSL team are participating.
+ 11 of 12 national teams feature NWSL players.
+ Top teams like NJ/NY Gotham FC and Orlando Pride have 7 players each representing their nations.
+ Veterans like Marta (Brazil) and Ali Riley (New Zealand) continue to shine on the global stage.
+ Rising stars: Over half of the first-time Olympians are 24 years old or younger.

We look forward to seeing the NWSL talent light up the Olympic stage and make history in Paris. 🏅

07/17/2024

American investors are increasingly pouring capital into European sports teams, but not everyone is happy about it.

With over a third of England’s top professional teams now under U.S. ownership, this trend is reshaping the European soccer landscape. American investment brings advanced commercialization strategies and financial stability to clubs. However, it also faces cultural resistance from traditional fans who worry about the impact on their cherished teams.

This raises a potential challenge in terms of fan engagement and brand perception, as the tension between significant business opportunities culture preservation continues.

07/16/2024

At InStudio Ventures, we're on the hunt for more than just innovation. We seek startups that exhibit groundbreaking ideas, relentless drive, and a clear path to scalability. We invest not only our capital but also our resources and strategic partnerships to propel these ventures forward.

In this clip, our Managing Partner, Danny Cortenraede, delves into our investment philosophy and the key factors we prioritize in potential investments.

Is your sports startup ready for the next big leap?

07/15/2024

Goldman Sachs reports a surge in family offices investing in emerging sports like UFC, surfing, and women’s leagues. High-profile investments, like Ryan Reynolds and Rob McElhenney's purchase of Wrexham AFC, have ignited this movement. There is increased focus on media rights and community-focused investments, positioning emerging sports as a lucrative and strategic addition to family office portfolios.

07/12/2024

PGA Tour has onboarded a new wave of celebrity investors from the world of music, sports, media, and entertainment. Lebron James and Drake are part of a strategic $3 billion investment in the PGA Tour. Joined by Chris Pratt, Maverick Carter, and Rich Paul, this investment aims to leverage their marketing influence and business insights to expand golf's audience.

📈 The golf industry has been booming in recent years, with participation surging globally. Since 2016, the number of on-course golfers worldwide has increased by 34%, reaching 39.6 million in R&A affiliated markets. The U.S. alone saw a 20% increase in economic impact from golf, growing from $84.1 billion in 2016 to $101.7 billion in recent years.

This surge of investment coupled with the sport's increasing appeal positions the PGA Tour for unparalleled expansion and creativity, welcoming new fans and fostering exciting future prospects of the game.

07/11/2024

Netflix is making waves with its latest move into live sports, securing a deal with the NFL. 📺 This game-changing strategy marks a bold shift for the streaming giant as it dives into the high-stakes world of sports media.

Major streaming platforms are racing to secure live sports media rights. Netflix is positioning itself to tap into the massive fan engagement and global viewership that comes with live sports entertainment.

Netflix joins the ranks of other media giants making significant sports deals:

+ HBO Max entered the sports streaming arena by securing rights to broadcast U.S. Women’s National Team soccer games.

+ NBC Universal renewed its deal to broadcast English Premier League soccer matches in the U.S.

+ Disney/ESPN signed a comprehensive deal to bring NHL games to their networks and streaming services.

+ Apple secured a deal to broadcast Major League Baseball (MLB) games on Apple TV+.

+ Amazon Prime secured exclusive rights to stream NFL Thursday Night Football.

These deals are part of a larger shift in the media landscape, with streaming services increasingly vying for live sports content to capture new audiences and redefine entertainment. 📡

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