Christina

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Real Estate Broker | Investor
Helping people build wealth through smart real estate decisions
Luxury • Strategy • Long-term value
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10/31/2026

Reed Goossens has seen what can happen when the market turns, and it’s changed how he invests.

From getting burned by short-term debt to spotting distressed deals others might overlook, these lessons came from experience, not theory.

His biggest takeaway? You don't need to predict the market perfectly.

You need to understand your risk, know your numbers, and recognize an opportunity when it shows up.

Comment EPISODE and I’ll send you the full conversation with Reed.

10/30/2026

Is now a good time to invest in multifamily? Reed Goossens thinks the next 6 to 18 months could offer a strong buying window.

He’s seeing prices in markets like Central Texas that remind him of where things stood when he started investing in 2012 and 2013.

But a market correction doesn’t automatically make every deal a good one. The opportunity is in finding properties where the price, financing, and cash flow actually make sense.

You don’t need to predict the exact bottom. You need to recognize when the numbers work.

🎥 Comment WATCH and I’ll send you the full episode with Reed.

10/29/2026

Leverage can work in your favor, until the numbers stop working.

Reed Goossens shares a lesson many multifamily investors learn the hard way: financing isn't just about securing a good rate.

It's about understanding what happens when that rate changes, your rate cap expires, and your debt starts eating into your property's income.

The structure of your financing can make or break a deal, especially when you're investing for the long term.

💬 Comment WATCH and I’ll send you the full episode with Reed Goossens.

10/28/2026

Distressed deals are getting harder to work out, and the way investors negotiate is changing.

Reed Goossens explains how some investors previously stepped in with fresh equity to help restructure a deal. Now, more conversations are happening directly with lenders about financing the next transaction.

And here’s something worth remembering: a $20 million deal might be significant to you, but barely register on a lender’s balance sheet.

Understanding who you’re negotiating with matters just as much as understanding the deal itself.

🎥 Comment WATCH and I’ll send you the link to the full episode with Reed.

10/27/2026

Distressed deals are getting harder to work out, and the way investors negotiate is changing.

Reed Goossens explains how some investors previously stepped in with fresh equity to help restructure a deal.

Now, more conversations are happening directly with lenders about financing the next transaction.

And here’s something worth remembering: a $20 million deal might be significant to you, but barely register on a lender’s balance sheet.

Understanding who you’re negotiating with matters just as much as understanding the deal itself.

🎥 Comment WATCH and I’ll send you the link to the full episode with Reed.

10/26/2026

I was 17 when I started investing in real estate.

Growing up in San Gabriel, I’d seen financial uncertainty up close, and I knew I wanted to build a different future.

One property led to another. And 35 years later, here we are.

The biggest lesson? You don’t have to know everything to get started. You just need to ask the right questions and make thoughtful decisions, one step at a time.

That’s what I hope to help more people do. 🤍

10/23/2026

A distressed property can look like a great deal on paper. But what’s really going on behind the price?

Reed Goossens explains the difference between equity distress and debt distress, using real examples from Dallas and Florida.

In one case, a property that once traded for $150,000 per unit is now owned by a bank and priced at $61,000 per unit. But it’s only 25% occupied.

That’s a very different situation from an owner who simply needs to sell.

For investors, the real question is what’s left to work with once you look beyond the price.

🎥 Comment WATCH and I’ll send you the link to the full episode with Reed.

10/21/2026

The best time to buy isn’t always when everyone else is buying. 👀

In multifamily, bad news tends to push people out of the market. But while some investors are stepping back, others are paying attention to what’s changing.

Prices are 20 to 30% below the last peak, and some sellers and lenders are finally willing to negotiate. That creates movement in a market that’s been stuck.

The question is: are you in a position to take advantage of it?

💬 Comment WATCH and I’ll send you the full episode with Reed Goossens.

10/20/2026

Lower interest rates aren’t guaranteed, and investors need to plan for that.

Reed Goosen shares an important lesson: inflation has lasted longer than many investors expected, and rising rates can change the numbers behind a multifamily deal.

Before you invest, look at how the financing holds up if rates stay higher for longer. A deal that works only if rates fall is a risk worth taking seriously.

The goal isn’t to predict every market move.

It’s to make sure your numbers still work when things change.

🎥 Comment WATCH and I’ll send you the link to the full episode with Reed.

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