06/15/2026
A new era of mega-event investment is taking shape across the country. ⚽
The World Cup is projected to add $17.2B to US GDP and support 185K jobs nationwide during the tournament.
In LA County alone, local estimates anticipate $892M in economic activity, including $515M in direct visitor spending across lodging, dining, retail, transportation, and entertainment.
With the LA28 Olympics still ahead, that momentum could continue well beyond the region.
For real estate investors, rapidly shifting demand across hospitality, multifamily, retail, mixed-use, industrial, and commercial properties creates new reasons to reassess where your equity is working best.
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