05/29/2026
Happy 529 Day.
I've spent this week sharing the strategy side of college savings, the myths, the tax advantages. Today I want to share the personal side.
When my son Parker was born, one of the first financial decisions we made was opening his 529. Not because we had a perfectly researched plan. Because we knew that starting, even imperfectly, mattered more than optimizing.
Some months we contribute more. Some months it's the minimum. That's real life when you're building a business, raising a toddler, and managing everything in between.
What I tell clients is the same thing I tell myself: the goal isn't to fund four years of tuition by next Tuesday. The goal is to make the decision, automate what you can, and revisit it when your cash flow changes.
Parker won't remember that we opened his 529 in his first few weeks. But one day, the balance in that account will represent years of small, consistent choices that compounded.
That's what financial strategy looks like in practice. Not dramatic. Not complicated. Just intentional.
If today's the day you start one, or restart contributions you paused, that's a win.
