01/01/2025
Happy New Year to all! Today is an exciting day—not just because we are welcoming a new year, but because we are also welcoming a new generation.
Babies born starting January 1, 2025, are a part of Generation Beta. To lead the way in understanding what type of challenges and opportunities this cohort will face throughout their lives, Financial today released "Generation Beta: Redefining Life, Longevity, and Retirement," a first-of-its-kind research report that reveals how prospective parents and grandparents envision the future for Generation Beta, and how technological, social and economic shifts will impact their financial security.
As a new father myself, one glaring data point from this research is that 58% of respondents feel Gen Beta may never retire. We are poised to help this new generation live better lives, longer, by taking steps now—on the day they’re born—to plan for their financial futures.
Please click the following link to learn more about the research
First-of-its-kind report reveals what the future may hold for Generation Beta, and the “Beta Baby Bonus” offered today inspires early financial action Today Prudential Financial, Inc. ( NYSE: PRU ) joins the world in welcoming Generation Beta (people born Jan. 1, 2025, to Dec. 31, 2039) by commi...