Parity Financial Group, LLC

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Little Rock, AR
Parity Financial Group, LLC

Parity Financial Group, LLC provides quality financial strategies. Eagle Strategies LLC is a New York Life Company. I am not licensed in all jurisdictions.

Kristin Daniel is a Financial Adviser offering investment advisory services through Eagle Strategies LLC, A Registered Investment Adviser. Additionally, Kristin Daniel is a Financial Services Professional of and offers securities products & services through NYLIFE Securities LLC, (Member FINRA/SIPC), A Licensed Insurance Agency and a New York Life Company. Kristin Daniel is an Agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies. Kristin Daniel is not licensed in all jurisdictions. Arkansas Insurance license number is 15546935

Neither Parity Financial Group, LLC nor New York Life Insurance Company, or its agents, provide tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professionals before making any decisions. Parity Financial Group, LLC is not owned or operated by New York Life Insurance Company or its affiliates.

13501 Chenal Parkway Suite 300 Little Rock, Ar 72211
(479) 435-8177

Any testimonial on this site is based on an individual’s experience and may not be representative of the experience of other customers. These testimonials are no guarantee of future performance or success.

10/15/2026

As we've shared our rebrand over the last few weeks, I've been reminded of something important:

A logo doesn't build a business. People do.

The relationships we've built with our clients, the trust they've placed in us, and the opportunity to help them navigate life's most important financial decisions are what truly define Parity Financial Group.

While our look has changed, our commitment remains exactly the same.

For that trust, We are incredibly grateful.

Thank you for being part of our journey.

10/13/2026

Why did we choose to rebrand?

The simple answer: because we've grown.

When Parity Financial Group was founded, our mission was clear—to help clients make confident financial decisions and build a plan for the future.

Over the years, however, we've seen our clients' needs evolve. Their lives have become more complex. Their responsibilities have grown. Their financial questions extend beyond investments and into every aspect of their lives, businesses, families, and legacies.

As a firm, we've evolved alongside them.

We've expanded our capabilities, deepened our planning process, and strengthened our commitment to delivering the personalized, concierge-level experience our clients deserve.

This rebrand isn't about changing who we are. It's about better reflecting who we've become.

As we look ahead, our vision remains focused on helping clients create alignment between their wealth, their values, and the life they want to live.

Because true wealth is found in the balance.

What changes have had the biggest impact on your financial priorities over the years?

10/09/2026

A new logo is only meaningful if it reflects something bigger.

Our rebrand represents the evolution of our firm, the growth of our clients, and our continued commitment to delivering a personalized, concierge-level experience.

Most importantly, it reflects what we've always believed:

True Wealth Is Found in the Balance.

Swipe through to learn more about the story behind our new brand.

We'd love to hear what stands out to you.

10/07/2026

Why Parity?

When I chose the name Parity Financial Group, it wasn't just because I liked the sound of it. It was because of what it represents. Parity means balance. Alignment. Equilibrium.

Throughout my career, I've worked with successful individuals, families, and business owners who were striving for more. More growth. More opportunity. More success.

But what many ultimately wanted wasn't more—it was alignment.

Alignment between their money and their values.

Their goals and their actions.

Their financial success and the life they wanted to live.

That's what Parity means to me, and it's the foundation of how we serve our clients every day.

How do you define financial success?

10/05/2026

Today, we're proud to introduce the next chapter of Parity Financial Group.

Over the years, we've seen not only our team evolve, but more importantly, the needs of our clients evolve. As your lives, businesses, and financial goals have grown more complex, you've needed more from us—and we've listened.

This rebrand is more than a new logo. It reflects our continued commitment to delivering the white-glove, concierge-level experience our clients expect while helping them navigate life's most important financial decisions with confidence.

Our new tagline, True Wealth Is Found in the Balance, reflects what we've always believed: wealth is about more than numbers. It's about creating alignment between your financial success and the life you want to live.

New look. Same commitment.
What do you think of our new look?

08/28/2026

We are incredibly proud to celebrate one of our very own, Adam Wheeler! 🎉⚾

Adam was selected by New York Life as one of only two “Coaching the Future” finalists, giving him the special opportunity to help recognize this year’s Community Heroes at the Little League World Series.

What an exciting and well-deserved opportunity to be part of an event that celebrates leadership, community, and making a positive impact on the next generation.

**Congratulations, Adam!** We are proud to have you representing our team and our community on such a special stage! 💚⚾

Check out the original post below to learn more:
[https://www.facebook.com/share/p/1PUcHqrud1/?mibextid=wwXIfr] (https://www.facebook.com/share/p/1PUcHqrud1/?mibextid=wwXIfr)

08/20/2026

We are thrilled to share that Kristin Daniel has been nominated for Best Financial Planner** in the 2026 Arkansas Democrat-Gazette Best of the Best! 🎉

We would be so honored to have your vote!

Voting is easy:
✨ Scan the QR code or visit the link below
✨ Select **Services**
✨ Vote for **Kristin Daniel – Parity Financial Group** for **Best Financial Planner**

Thank you for your continued support and for allowing us to do work we love with people we genuinely enjoy serving. We are so grateful for each of you! 💚

[https://www.arkansasonline.com/bestof2026](https://www.arkansasonline.com/bestof2026)

08/17/2026

We are thrilled that Kristin Daniel has been nominated for Best Financial Planner in the 2026 Arkansas Democrat-Gazette Best of the Best! 💚

We would be so honored for your vote! Simply scan the QR code or use the voting link below.

Vote Services > Kristin Daniel - Parity Financial Group for Best Financial Planner.

Thank you for allowing us to do work we love with people we genuinely enjoy serving.

https://www.arkansasonline.com/bestof2026

08/13/2026

We’re honored that Kristin Daniel has been nominated for Best Financial Planner in the 2026 Arkansas Democrat-Gazette Best of the Best! 💚

We would love your vote! Simply scan the QR code or use the voting link below.

Vote Services > Kristin Daniel - Parity Financial Group for Best Financial Planner.

Thank you for allowing us to do work we love with people we genuinely enjoy serving.

https://www.arkansasonline.com/bestof2026

08/10/2026

We’re honored that Kristin Daniel has been nominated for Best Financial Planner in the 2026 Arkansas Democrat-Gazette Best of the Best! 💚

If you have a minute, we’d love your vote! Simply scan the QR code or use the voting link below.

Vote Services > Kristin Daniel - Parity Financial Group for Best Financial Planner.

Thank you for allowing us to do work we love with people we genuinely enjoy serving.

https://www.arkansasonline.com/bestof2026

Address

13501 Chenal Parkway
Little Rock, AR
72211

Website

https://www.parityfg.com/

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