Midlands Financial

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Midlands Financial Midlands Financial, a division of UNICO Group At Midlands Financial, we measure our success by your quality of life and the lifestyle we help you create.

Our greatest strength is our passionate team. We consider ourselves teachers, advisors, and guides, helping you navigating your financial goals. Our goal is to help you understand your own finances. We give you the skills, tools, and knowledge you need to prioritize your finances and make progress toward your long-term goals. Let the professionals at Midlands Financial help you find the balance you need to look ahead to the future with confidence. Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company®, and the companies available through the Preferred Product Network, Inc. Securities and advisory products offered through Principal Securities, Inc., member SIPC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. Damien Martinez, LeaAnn Moore, Marlon Shkaidy, Jeani Fink, Cassidy Bearinger, Sierra Winder, Principal National and Principal Life Financial Representatives, Principal Securities Registered Representatives, Financial Advisors, and members of the Principal® Financial Network. Midlands Financial is not an affiliate of any company of the Principal Financial Group®.

A few months ago, Midlands held its first-ever team dinner at Venue, and we thought it was worth sharing.At Midlands, we...
09/04/2026

A few months ago, Midlands held its first-ever team dinner at Venue, and we thought it was worth sharing.

At Midlands, we've always believed that what we do is about more than the work itself. It's about the people behind it. This special evening gave our team the opportunity to bring their families together, spend time with one another outside of the office, and connect with the people who support, encourage, and care for them long after the workday ends.

One of the highlights of the evening was hearing from our partners as they shared their appreciation for the Midlands team. Their remarks served as a meaningful reminder that every individual is valued not only for their contributions to the firm, but for who they are as people and the role they play in the culture that makes Midlands what it is.

As our first-ever team dinner, it was a great opportunity to strengthen relationships, celebrate our team, and recognize the families who support them every step of the way. We're grateful for the people who make Midlands such a special place and look forward to continuing this tradition for years to come.

Two weeks ago, we had the pleasure of hosting our client appreciation event, bringing together our clients, their friend...
08/24/2026

Two weeks ago, we had the pleasure of hosting our client appreciation event, bringing together our clients, their friends and families, and our advisors for an evening of great food, drinks, raffle prizes, photo booth memories, and meaningful conversations.

One of the highlights of the evening was hearing from our advisor partners as they shared the legacy of Midlands and reflected on the four generations of advisors who have helped shape our firm. Their remarks were a meaningful reminder of the relationships, trust, and commitment that have been the foundation of our work for generations.

It was also wonderful to see clients, family members, and friends connect with one another, share stories, and enjoy the evening together. Events like these are a great reminder that the relationships we build extend far beyond business.

Thank you to everyone who joined us and helped make the evening so special. We are incredibly grateful for your trust and partnership and look forward to continuing to serve you and your families for generations to come.

Great turnout for the Husker Tailgate today!Thanks to everyone for stopping by and UNICO Group for having us co-host! ❤️...
09/13/2025

Great turnout for the Husker Tailgate today!
Thanks to everyone for stopping by and UNICO Group for having us co-host! ❤️🏈💪🏻

02/20/2025
Our  office will closed Thurs Nov 28th & Fri Nov 29th to spend time with our families.We are so very thankful for all of...
11/28/2024

Our office will closed Thurs Nov 28th & Fri Nov 29th to spend time with our families.
We are so very thankful for all of you and wish you all a very happy Thanksgiving!

Our team got creative by transforming old t-shirts into tote bags! These bags will be a great help for families at our l...
11/05/2024

Our team got creative by transforming old t-shirts into tote bags! These bags will be a great help for families at our local food banks. Grateful for the support from the Principal Foundation in making this possible.

For the last few years, our team has been committed to making a difference in the lives of foster care! Huge thanks to o...
10/15/2024

For the last few years, our team has been committed to making a difference in the lives of foster care! Huge thanks to our clients for their incredible donations - - your support means everything. Helping these children start fresh with essentials is a tradition we are honored to continue! 💙

We're thankful for an amazing turnout at this year's  ! It's always a great time reconnecting with friends and colleague...
09/24/2024

We're thankful for an amazing turnout at this year's ! It's always a great time reconnecting with friends and colleagues. Big thank you to everyone who came out and made it such a success!

Belated birthday celebration for Christine! Happy birthday!
08/19/2024

Belated birthday celebration for Christine! Happy birthday!

💙❤️ Hoping everyone has a safe and happy 4th of July! ❤️💙
07/05/2024

💙❤️ Hoping everyone has a safe and happy 4th of July! ❤️💙

Address

1128 Lincoln Mall, Suite 200
Lincoln, NE
68508

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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