CS3 Marketing

01/27/2021

Wellness Tip Wednesday
Are you willing to try knew things? The benefits are great if you are willing!

01/21/2021

Looking for the latest data from community banks & credit unions using digital marketing solutions? Check out our latest analysis from a review of 2020 data, hot off the press here. it covers trends in the market, and 3 steps you can follow to make the insight actionable at your financial institution.
https://www.linkedin.com/pulse/3-steps-effective-digital-marketing-bundle-rich-givone/

12/02/2020

Like every other investment, the conclusion drawn here is largely dependent on one's time-horizon. But it is an interesting article, wherever you are deploying your household capital these days.

The bank sector rose sharply on virus vaccine news, and Wells Fargo says there's still room to run.

11/25/2020

Wellness Tip Wednesday
A few tips that can help you to stay well both physically and mentally while you work from home.

11/24/2020

The latest appointment data indicates 1 in 3 customers using Online Appointment Scheduling are opening a new account during their time in-branch (up from 23%). Further, the insight gained from analysis of these appointments is powerful -- OAS provides these banks & credit unions a direct line of unfiltered commentary providing clarity to the needs of their customers. What makes this impactful is this is insight and FI would ordinarily never see.

This data is then used in a variety of ways to better serve the customer. For example, FI's have found that customers are using the scheduling tool as a way to respond to other bank communications; one FI indicated that when they did a recent email blast for maturing CD's, they got a corresponding spike in appointment requests to talk about maturing CD's, alternatives to CD's, and this opened the door to disucss a wide range of other needs.

Online Appointment Scheduling

11/23/2020

34 percent of employers reduced or paused all job openings in October 2020, which was an improvement from 38 percent in September 2020 according to analysis of employer job posting behavior on Glassdoor. While a larger share of employers are reducing job openings, these reductions are being offset by the faster expansion of demand for workers.

In other words, the economic recovery continues its measured improvement, despite the alarming unptick in Covid-19 infection rates.

Key Findings The recovery progressed in October, with job openings rising 3.3 percent month-over-month to 5.44 million, which is a welcome rebound from near-stagnant growth in September. However, job openings remain 10.1 percent below pre-crisis levels, indicating a tough slog still ahead. October m...

11/18/2020

Wellness Tip Wednesday.

11/11/2020

8 of every 10 Americans are looking for advice from their primary financial institution as their financial stress has increased during the pandemic, according to a recent study from J.D. Power.

The survey of U.S. consumers was conducted in July, August and September and indicates stress levels have increased for 44% of respondents in the prior few weeks.

Consumers indicate they are receiving more information from financial institutions' digital channels like email, apps or the internet, and - as has been reported elsewhere - they are increasingly receptive to that advice through those channels. Further, consumers are increasingly looking to their primary FI for practical advice and guidance to help manage spending, budgeting and saving.

11/06/2020

Want to launch an epic 100% digital Refer-A-Friend program to rival the most successful bank referral programs in the country? Of course you do: a McKinsey study suggests that 20-50% of consumers depend on word of mouth as the primary influence of their purchase decision, and in a joint study, Ogilvy and Google/TNS put that number even higher, at 74%, as the infographic depicts.

So what's stopping your bank or credit union from capitalizing on your own "micro-influencers", your best customers. who fervently want to share your story?

Not cost, because we're giving away access to our platform for the balance of 2020 as part of our Covid-19 response effort, as previously posted.

What's your reason?

10/30/2020

The market for new checking account acquisition is heating up. Here's the roadmap to achieving your growth goals for 2020!

bit.ly/3jEklYF