07/31/2026
Weekend Reading: Back‑to‑school season is officially underway, and according to new data from the National Retail Federation, most families are getting a head start. The NRF reports that about 62% of shoppers begin their back‑to‑school buying by early July, continuing the trend of families spreading out purchases and hunting for value earlier in the summer.
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Many shoppers say they’re watching prices closely, waiting for deals, and grabbing essentials before items sell out. The NRF notes that 46% of shoppers who haven’t finished their list are waiting for better deals, and 54% took advantage of major June sales events like Prime Day, Walmart Deals, and Target Circle Days to knock out part of their school shopping.
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Whether you’re shopping for K–12 kids or helping a college student gear up for the fall, here are some practical tips to make the most of the season:
• Start early, but don’t feel pressured to buy everything at once. Many families grab the must‑haves first and wait for later sales on clothing, accessories, and non‑essentials.
• Keep an eye on summer promotions. Retailers often roll out tech deals, dorm bundles, and back‑to‑school discounts throughout July and August. Tax‑free weekends (depending on your state) can also help stretch your budget.
• Compare prices across stores. Electronics, shoes, and backpacks can vary widely depending on the retailer, so a quick price check can save real money.
• Separate “need now” from “nice to have.” For K–12 students, focus on classroom basics first. For college students, prioritize dorm essentials like bedding, storage, and tech before worrying about décor.
• Use student discounts when possible. College students can often save on laptops, software, and subscriptions through programs offered by Apple, Microsoft, Adobe, Spotify, Amazon, and more.
• Don’t overlook secondhand options. Thrift stores, Facebook Marketplace, and campus buy/sell groups are great for finding dorm furniture, calculators, textbooks, and even clothing.
• Create a shared list if you’re coordinating for multiple kids or roommates. It helps avoid duplicates and keeps spending organized.
Back‑to‑school shopping doesn’t have to be stressful or expensive. With a little planning and some smart deal‑hunting, you can make the season smoother — and maybe even save a few dollars along the way.
Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July.