05/27/2026
Every year about 20-25% of my business is life insuance. Towards the end of last year I had another client pass away with little to no coverage. This year I've made a bigger effort to discuss life coverage with people and I've posted about it more.
It's May and I've already written as much life insurance as I did all last year. It's a strange feeling. Yes, it's going to make me more commission, but it's also sobering knowing that perhaps some of my clients could have had coverage or been better coverage if I had broght it up more consistently...and now that opportunity is gone.