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TIP - formerly The Insurance Partners

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Lenexa, KS
TIP - formerly The Insurance Partners

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Offering a complete executive benefits portfolio | Protecting key employees in case of death, disability or retirement Learn more at www.tipadvise.com

TIP is a wholesale executive benefits advisory firm that serves employee benefits and retirement consulting firms nationally by identifying coverage deficiencies, providing innovative plan design solutions and end-to-end administrative support. Founded on the principles of trust, innovation and people, TIP strategically sources the best plans in the market to help mitigate the risks threatening the success and growth of companies, while providing peace of mind and a better quality of life for key employees and their families. With decades of experience and white glove service, TIP provides exceptional commitment and expertise for their clients, companies and partners. As a leading wholesale executive compensation benefits advisory firm, we empower our brokers to help their corporate clients recruit, retain and reward top talent by protecting them from life’s uncertainties. Whether it’s disability, death or retirement, we provide tailored strategies that enhance peace of mind and quality of life for key employees and their families. For any employees and professionals earning above the group or qualified plan limits, these programs can provide:
-Income Protection
-Family Protection
-Retirement Savings

Without identifying and addressing the gaps in coverage and unintentional discrimination for high-income earners, the most valuable team members are underprotected during their most challenging times?

10/15/2026

A comprehensive benefits strategy looks beyond what’s already in place to ask: where can we be better?

Partnering with TIP helps identify overlooked risks, strengthen protection for key employees, and build solutions that align with each broader business and retention goals.

Go beyond basic coverage. Explore how TIP can help you deliver a more complete benefits strategy: https://bit.ly/4AFFiLl

10/13/2026

Traditional group benefits can leave meaningful protection gaps, especially for high-income earners who exceed group benefit and qualified plan limits. Our solutions help address coverage gaps and create customized plans to protect the financial well-being of your clients.

Explore how we do it: https://bit.ly/4rHTjUS

10/08/2026

Set your executive benefits conversations up for success. Explore how TIP can help brokers identify risks, close gaps and support clients with confidence: https://bit.ly/4huNfdC

10/06/2026

Join us in celebrating Keith Johnson’s 5-year anniversary with TIP! 🎉

While Keith brings more than 30 years of industry experience to the table, we're grateful he's spent the last five of them helping shape TIP's growth and impact. From building strong broker relationships across the country to sharing the kind of knowledge that only comes from "seeing it all," Keith continues to make a difference for our clients, partners, and team every day.

Thank you, Keith, for five incredible years of leadership, insight, and partnership. We're lucky to have you on the TIP team!

10/01/2026

The right executive benefits partner should strengthen your client relationships by bringing specialized expertise to your team. TIP takes a collaborative, carrier-agnostic approach that helps you deliver solutions to your clients’ most complex needs with confidence.

From identifying coverage gaps to navigating complex solutions, we help partners deliver more value to employers and their key people.

Discover what partnering with TIP could mean for your business: https://bit.ly/4yv1nei

09/29/2026

As earnings grow, traditional benefit coverage doesn’t always scale with it. A stronger executive benefits foundation starts with a smarter blueprint, one that reflects total compensation, future earnings power, and expanded retirement opportunities.

Discover how TIP can help build smarter programs: https://bit.ly/46M67Qa

09/24/2026

✨EMPLOYEE SPOTLIGHT ✨ Natalie Brocker, Marketing Coordinator

Natalie brings marketing and design expertise to TIP, developing personalized materials that help broker partners and clients better understand executive benefit solutions. She works hand-in-hand with our consultants on RFPs, bringing strategic thinking and attention to detail to ensure proposals are accurate, timely and well-positioned.

She values being part of a team where people are genuinely kind and helpful.

Outside of work, Natalie enjoys spending time with her two kids and her bullmastiff, Frankie. She also likes attending Chiefs, Royals and K-State games, camping, and taking road trips.

Thank you, Natalie, for the creativity and dedication you bring to TIP!

09/22/2026

When it comes to executive compensation benefits, one size rarely fits all.

Compensation, responsibilities, and financial priorities can vary significantly among key employees, which means their coverage needs can, too. TIP helps develop customized strategies designed to address individual gaps while supporting broader retention and benefits goals.

Explore a more tailored approach: https://bit.ly/3UxOKQy

09/17/2026

Trust means putting relationships and client needs first. Innovation means finding smarter ways to solve complex executive benefits challenges. People means never losing sight of who these strategies are designed to protect.

That’s TIP: specialized expertise built around partnership.

09/15/2026

A benefits plan can look strong on the surface, but is it vulnerable if tested?

For high earners, base salary is often only one part of the picture. Bonuses, commissions, equity, and long-term incentives can create protection needs that traditional benefits don’t always address.

Read the blog to see if your executive benefits are built to weather a storm and how TIP helps brokers and employers build executive benefits strategies designed to hold up under pressure: https://bit.ly/4xMHBun

Address

8711 Penrose Lane, Suite 200
Lenexa, KS
66219

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+19139515400

Website

http://www.tipadvise.com/

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