The Profitability Project

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Lehi, UT
The Profitability Project

✨The Finance Girls ✨
A RevOps firm specialized in empowering woman-owned businesses to achieve sustainable profitability.

08/17/2026

I’m Joey Albertson, founder of The Profitability Project - a small business finance firm built on one belief: there are two pillars to profitability, and the first has nothing to do with your numbers.

08/14/2026

You know you shouldn’t co-mingle but it feels so inconvenient to remember which card you are using in the moment.

But bad financial decisions and a lack of asset protection are, unfortunately, much more inconvenient.

Now you know why every accountant on earth wants you to quit co-mingling. It’s not because we hate you. It’s because we want to protect you!

08/07/2026

I’m sick of financial systems being tied into character evidence, telling us we are “good” or “bad”.

If you’re ready for a new way of finance like I am, follow along. There’s more to come. 😏

08/06/2026

If this is true, then what is your accountant or bookkeeper doing to ACTUALLY help you make better financial decisions? 🤔

08/05/2026

Kinda chic if you ask us 😏🔥

07/28/2026

Someone asked this on our live last Friday and I haven’t been able to let it go. Swipe 👉🏻

Drop your pricing questions in the comments - we might just turn them into next week’s content.

07/15/2026

We talk a lot about what we DO at TPP, but today we’re talking about WHO does it.

Swipe to meet the team behind the bookkeeping, the tax returns, the payroll runs, the CFO calls & every financial decision you’ve ever trusted us with.

Each one of them is exceptional at something specific. Together, they’re the reason we can say we have an expert for every piece of finance… and actually mean it.

We’re also welcoming someone new to the roster. Swipe to the end to meet her. 👀

07/07/2026

Meet Mackenzie - Co Founder, COO & the reason The Profitability Project runs the way it does (or, really, at all).

Her resume says Practice Manager & Client Accounts but what it doesn’t say? She is the person holding together a full-service small business finance firm while making it look effortless.

At TPP, we’re not just bookkeepers. Were your fractional CFO, your tax team, your payroll support, and your biggest advocate for actually understanding your numbers.

Mackenzie is a big reason why.

Follow along this month as we introduce the team behind the firm - because knowing who is managing your business finances matters just as much as knowing how they do it.

📍 Bookkeeping • Tax • Payroll • Fractional CFO • Small Business Finance

07/03/2026

Ever wondered what your favorite finance girls are up to outside of work? Well, now you know!

Thanks to Brightly Social Co. | Social Media Marketing Agency for this cute post idea!

06/30/2026

If you’ve ever worked with us here at The Profitability Project, you know what a vital part of our team Rebekah Kaiser Rapp is.

We are all over the moon to announce she has added a baby girl to her sweet family of 5!

Introducing Braelyn Jean Rapp, born on June 15th.

She is beautiful & perfect in every way, loved so much by her big brothers (and her accounting aunties!) and we are only a little jealous that she gets Bekah’s full attention for the next few weeks! 💖👶🏼

Address

Lehi, UT

Website

https://www.theprofitabilityproject.com/

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