10/22/2026
What is $100K of earnings really worth? About $400K. 📈
At a 4x multiple, finding $100,000 of durable annual earnings adds roughly $400,000 to your enterprise value at sale, and you keep the $100,000 a year in the meantime. It works in reverse too: a $50,000 expense you never questioned can cost you $200,000 of value.
The key word is durable. Buyers pay for earnings that are sustainable and visible in your financials, so the best time to start is a year or two before you plan to sell.
We break down where to find those earnings, and how to make sure buyers credit them, in our guide:
👉 https://bridge.financial/how-to-increase-ebitda-before-selling/
