07/29/2026
Big news from our portfolio company MyForest Foods π₯
MyBacon just landed at Wegmans β one of the most selective grocery chains in the US β and the momentum behind that placement is real.
MyBacon grew nearly 75% over the past year and now holds 35.5% of category dollars, making it the top-selling plant-based breakfast item in the natural channel. All while the broader plant-based breakfast meat category is contracting.
What sets it apart: MyBacon is made from whole-cut organic oyster mushroom mycelium with just five ingredients. No protein isolates, no binders β grown through a solid-state fermentation process that completes its cycle in under two weeks. It's a genuinely different kind of product, and shoppers are noticing.
With Whole Foods, and now Wegmans, in the distribution mix, we couldn't be more excited about where this team is headed.
π Full story: https://vegconomist.com/retail-e-commerce/mybacon-enters-wegmans-mycelium-brand-reports-category-leading-growth/
MyForest Foods is placing its mycelium-based MyBacon on shelves at Wegmans Food Markets this month, adding one of the most selective grocery chains in the