02/04/2023
Dave Conord
Oct 10, 2017
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3 min read
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The 5 P’s Every Leader Needs To Know
View from the Eiffel Tower observation deck. Conord 2017
Define your team culture using the five P’s.
Nearly every successful business points to its culture as the driving force behind the results. It is commonly accepted that a thriving culture will attract and keep the best talent, and will keep productivity at a consistently high pace. However, it is also common that many launch into the process of building a new team or business without giving enough thought to the culture, the personality, the environment, they want their business to have. Every business has a culture, whether it is by design or default.
As a leader, there are five P’s to remember when planning and building your team culture:
Principles, Picture, Purpose, Process, and People.
1) Principles: (who you are) Your team principles are the core values that define how each team member will treat each other, your clients, and anyone they come in contact with. While these can (and must) be shared clearly and regularly with them team, it is important to determine before the hire if candidates already share your principles and exhibit them in their relationships.
2) Picture: (what you are building) To help avoid conflict and increase speed toward the team’s goals, it is important that everyone is rowing in the same direction. As the leader, one of your primary responsibilities is to paint a clear picture of where you are going, and why. Some refer to this as your vision. The picture should be specific, inspirational, and concise enough for the team to be able to memorize and share it easily.
3) Purpose: (why you are building it) Your purpose is why you do what you do. Some businesses define their purpose by creating a Mission Statement to clarify how they hope to make an impact in the world around them. Defining your purpose helps you identify others who share your passion for serving the people in your market. You should be able to clearly articulate what drives you and what sets you apart from others. United around a common purpose, the team is more likely to work well together and provide great service to your clients.
4) Process: (how you will build it) Once the team is aligned in their purpose, striving toward the picture you have provided, every member of the team must be clear in their role to move the team forward. Clear processes with expected results and accountability to the team for performance allows your talented team members to have the freedom and autonomy to succeed in their role. Clarity of process reduces stress and allows you to run as fast as possible.
5) People: (who will help you build it) The most critical step, of course, is finding the right people; the ones who share the qualities, principles, and purpose that are important to you. Great leaders understand the importance of selecting carefully and then investing in the lives and success of their people. One wrong hire can wreak havoc on your business and destroy your team. Defining the first four P’s in a way that is congruent with who you are will help you attract candidates who are already a fit.
Startup
Leadership
Culture
Team Building
Business Strategy