09/01/2026
Every month, more American families get priced out of the traditional housing market. The question nobody asks enough is where they go.
Consider the math. To afford the median-priced home in America today, a household needs to earn about $110,000 a year. The typical household earns closer to $88,000. That leaves the average family more than $20,000 short of affording an average home, and the gap has persisted for years.
This is not a blip that a rate cut resolves. It is a structural gap between what people earn and what a home costs.
Families priced out of ownership do not stop needing a place to live. More and more are turning to the most affordable path to homeownership in this country, manufactured housing. A manufactured home, where the average community lot rent is about $772 a month, costs a fraction of a comparable mortgage or apartment.
That is the demand we serve. The most affordable segment of American housing, in a crisis that only deepens it.