06/09/2026
A headline about the new Trump accounts got me thinking today.
And honestly, I think we're asking the wrong question. Every time a new savings account, retirement account, education account, or investment account comes along, people immediately start debating which account is best...
529
Roth IRA
Brokerage account
UTMA
Trump Account
Everybody wants to compare contribution limits, tax rules, investment options, and account features. But that's like arguing over which toolbox is best before you've even decided what you're trying to build.
Maybe the better question is:
What future are we actually preparing children for?
Because when I was growing up, the script was pretty simple.
Graduate high school
Go to college
Get a job
Stay there for 30 years
Retire
I was raised by small business owners. There wasn't a college fund waiting for me. There wasn't some perfectly mapped out path.
And looking around today, I'm not convinced the old script works for a lot of kids anymore anyway.
A child born today may never work for the same employer for more than a couple years. They might start a business, work remotely, learn skills online, go to trade school, go to college, or they might even have a career that doesn't even exist yet.
So why are we still having 1980 conversations about children's financial planning?
Why are we still acting like the primary goal is simply getting them to age 18 with a college account?
Why aren't we talking more about age 30, 40, 65?
Why aren't we talking more about flexibility, control, and options?
If we're being honest, parents and grandparents don't really care about accounts.
They care about opportunities.
They care about helping a child buy a first home, start a business, handle a financial emergency, take advantage of an opportunity, retire with choices instead of stress.
The account itself is just a tool. The strategy is what matters.
And I think that's where a lot of families get stuck. They become so focused on choosing an account that they never stop and ask what the problem is they're actually trying to solve.
Take children's life insurance for example. Most people automatically think Whole life because that's what they've heard about for decades. Parents and grandparents had whole life and that's what the family insurance agent sold. So that's usually where the conversation starts and ends.
But why?
Have we ever stopped to ask what the actual goal is?
Is it simply a death benefit, cash accumulation, preserving insurability, future flexibility, creating future tax advantages, creating something that can supplement retirement income?
Depending on the answer, the conversation may look very different.
And let's be honest....
Most people don't reject Indexed Universal Life because they've spent hours researching it and decided it isn't a fit.
The average consumer is exposed to Term Life and Whole Life because those conversations have been around for decades, they're familiar, they're common, they're what most people know.
That doesn't automatically make them wrong.
But it does mean many families never realize there are other options worth exploring.
One of the reasons I became fascinated with properly designed life insurance strategies for children is because they forced me to think beyond age 18.
What if the goal isn't just saving money; what if the goal is creating future opportunities or creating a source of tax-free income later in life?
What if the goal is creating flexibility that can potentially be used for education, a business opportunity, a first home, emergencies, or retirement?
What if the goal is locking in insurability while they're young and healthy?
What if the goal is giving time the opportunity to do what it does best: compound?
Because that's the part I think most people miss.
A newborn has something most adults would love to have.
Time.
The conversation shouldn't just be about saving. It should be about growth, compounding, flexibility, control, and strategy.
The world has changed.
The workforce has changed.
Retirement has changed.
Education has changed.
The cost of living has changed.
Maybe it's time the conversation changed too.
Instead of asking:
"What's the best account for my child?"
Maybe we should start asking:
"What gives them the most options no matter what path they choose?"
Because the biggest risk may not be choosing the wrong strategy.
The biggest risk may be never knowing the strategy existed in the first place.
Most people spend more time researching a new phone than they do exploring all of the financial options available for their children.
Let that sink in for a minute.
Because the decisions made in the first few years of life of a child's life can echo for decades.