1st Choice Health Plans

1st Choice Health Plans I work closely with nationally recognized insurance companies to provide personalized, high-quality coverage tailored to your needs.

My goal is to ensure you receive affordable, dependable insurance that gives you peace of mind and protection. Hello I am Rob Rockey, your local agent for HealthMarkets Insurance Agent in Central, FL. I serve clients in the State of Florida. HealthMarkets Insurance Agency searches thousands of insurance plans from over 120 insurance companies to find the coverage thatbs right for you at a price t

hat fits your budget. HealthMarkets Insurance Agency enables you to search thousands of Medicare Insurance, Health Insurance, Dental Insurance, Vision Insurance, Supplemental Insurance, and Life Insurance policies on the web, over the phone, or in person with one of our local insurance agents. HealthMarkets Insurance Agency offers hundreds of subsidy-eligible health insurance plans from nationally recognized insurance companies. With over 1.1 million insurance policies sold, HealthMarkets Insurance Agency gets you the guaranteed lowest price for the insurance plans we offer. insurance, including:

Health Insurance
Medicare
Life Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Accident Insurance
Critical Illness Insurance
Cancer Insurance
Annuity
Long Term Care Insurance
Wellness Program

I am proud to represent HealthMarkets in the Central Florida area. We are focused on serving the life, health, retirement and long-term care insurance needs of small businesses and middle-income families and individuals. I personally meet with my clients to understand their needs and provide objective guidance and solutions. Please contact me today for a free consultation.

12/11/2025

"ACA premiums are increasing again. Consider private insurance for better coverage and potentially lower costs. Keep your doctors! DM me if you're interested in learning more. "

On this Veterans Day, I want to take a moment to remember and honor all veterans and my brothers who served alongside me...
11/11/2025

On this Veterans Day, I want to take a moment to remember and honor all veterans and my brothers who served alongside me during Operation Desert Storm. The bonds we formed in the desert are unbreakable, and the memories we share will last a lifetime. I am proud to have stood with you, fought with you, and called you my brothers. Thank you for your courage, your sacrifice, and your unwavering loyalty. Happy Veterans Day to all who served—your service will never be forgotten.

"Hi! Just a heads up that Medicare's Annual Enrollment Period (AEP) is coming up from October 15th to December 7th. This...
08/16/2025

"Hi! Just a heads up that Medicare's Annual Enrollment Period (AEP) is coming up from October 15th to December 7th. This is a great opportunity to review your current plan and make any changes. I'm a broker this is one of the plans I represent. I'd be happy to go over the details with you. If you're interested in learning more, let me know and we can set up a time to chat. I'm here to help!"

Feel free to customize it to fit your style and the plan you represent.

The start of the Annual Election Period (AEP) is only 2 months away. This is the time when members can enroll or change their Medicare Advantage or Part D plan. They may also switch to Original Medicare (Part A and B). New coverage begins January 1st of each year, after enrollment. Stay tuned for more information about Solis' 2026 Plans.

Turning 65 in Lakeland? Here’s what should be on your checklist:✔️ Mark your calendar – Start reviewing Medicare options...
06/30/2025

Turning 65 in Lakeland? Here’s what should be on your checklist:
✔️ Mark your calendar – Start reviewing Medicare options 3–6 months before your birthday
✔️ Decide: Original Medicare, Medicare Advantage, or Med sup?
✔️ Check your prescriptions and doctors – Make sure they’re covered
✔️ See if you qualify for extra benefits – Dental, vision, gym, OTC card
✔️ Talk to a local agent (that’s me!) – Someone who knows the plans and the area
✔️ Celebrate—you made it! 🎉
Whether you’re in north Lakeland, downtown, or walking Lake Hollingsworth in the mornings, I’m here to help you make sense of it all—without the stress.
Let’s get your plan in place and checked off.

Protect What Matters Most.Your family’s future starts with the right coverage today. At 1st Choice Health Plans, we offe...
06/23/2025

Protect What Matters Most.
Your family’s future starts with the right coverage today. At 1st Choice Health Plans, we offer health, dental, vision, and accident insurance tailored to your needs and budget.

Let’s build a plan that gives you peace of mind and lasting protection. 💙

📲 Visit 1stChoiceHealthPlans.com to get started!

It’s Sunday—how are you spending your day?Whether you’re worshiping at church, enjoying quiet time, or gathered around t...
06/22/2025

It’s Sunday—how are you spending your day?
Whether you’re worshiping at church, enjoying quiet time, or gathered around the table with family, I hope today fills your heart and recharges your spirit.
At 1st Choice Health Plans, we believe in faith, family, and serving our community with care every day of the week.

📣 Big News! We’re Growing! 🌟1st Choice Health Plans is proud to announce our expansion into South Carolina!Now helping m...
06/21/2025

📣 Big News! We’re Growing! 🌟
1st Choice Health Plans is proud to announce our expansion into South Carolina!
Now helping more seniors and families with Medicare, health, dental, and vision coverage—with the same personalized service you trust.

Whether you’re in Charleston, Greenville, or anywhere in the Palmetto State, we’re here to help you find the right plan.

📍 South Carolina, we’ve got you covered!

Confused by Medicare? You’re not alone.Susan found the right plan and peace of mind—with our help. Let us guide you, too...
06/20/2025

Confused by Medicare? You’re not alone.
Susan found the right plan and peace of mind—with our help. Let us guide you, too!

Medicare covers more than just check-ups.  If you’re dealing with back pain, you might have options you didn’t know abou...
06/19/2025

Medicare covers more than just check-ups. If you’re dealing with back pain, you might have options you didn’t know about:
✅ Chiropractic care for spinal alignment (if medically necessary)
✅ Acupuncture for chronic low back pain—up to 12 covered visits!
Taking care of yourself shouldn’t feel confusing. Let’s make sure your plan includes the relief you need.








If you delay enrolling in Part D (prescription drug coverage) and don’t have other creditable drug coverage, you could f...
06/18/2025

If you delay enrolling in Part D (prescription drug coverage) and don’t have other creditable drug coverage, you could face a late enrollment penalty 💊❗

Avoid surprises—know your timelines and options!

📞 Have questions? I’m here to help.

Address

6157 S Florida Avenue
Lakeland, FL
33813

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