1st Choice Health Plans

1st Choice Health Plans I work closely with nationally recognized insurance companies to provide personalized, high-quality coverage tailored to your needs.

My goal is to ensure you receive affordable, dependable insurance that gives you peace of mind and protection. Hello I am Rob Rockey, your local agent for HealthMarkets Insurance Agent in Central, FL. I serve clients in the State of Florida. HealthMarkets Insurance Agency searches thousands of insurance plans from over 120 insurance companies to find the coverage thatbs right for you at a price t

hat fits your budget. HealthMarkets Insurance Agency enables you to search thousands of Medicare Insurance, Health Insurance, Dental Insurance, Vision Insurance, Supplemental Insurance, and Life Insurance policies on the web, over the phone, or in person with one of our local insurance agents. HealthMarkets Insurance Agency offers hundreds of subsidy-eligible health insurance plans from nationally recognized insurance companies. With over 1.1 million insurance policies sold, HealthMarkets Insurance Agency gets you the guaranteed lowest price for the insurance plans we offer. insurance, including:

Health Insurance
Medicare
Life Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Accident Insurance
Critical Illness Insurance
Cancer Insurance
Annuity
Long Term Care Insurance
Wellness Program

I am proud to represent HealthMarkets in the Central Florida area. We are focused on serving the life, health, retirement and long-term care insurance needs of small businesses and middle-income families and individuals. I personally meet with my clients to understand their needs and provide objective guidance and solutions. Please contact me today for a free consultation.

šŸ“¬ Medicare Monday!Your Annual Notice of Change (ANOC) is coming in September. Be sure to review it for changes to your M...
08/18/2026

šŸ“¬ Medicare Monday!

Your Annual Notice of Change (ANOC) is coming in September. Be sure to review it for changes to your Medicare planā€™s costs, benefits, and coverage for 2027.

šŸŒ 1stChoiceHealthPlans.com

Every step forwardā€”no matter how smallā€”is still progress. šŸ’™šŸ’šSome days the road feels easy, and other days it takes a lit...
08/14/2026

Every step forwardā€”no matter how smallā€”is still progress. šŸ’™šŸ’š

Some days the road feels easy, and other days it takes a little more determination. Keep moving forward, stay positive, and remember: better days are ahead.

Believe in yourself. Trust the journey. Youā€™ve got this! šŸ™Œ

Dental & Vision ThursdayA dental annual maximum is the most a dental plan may pay toward covered services during a benef...
08/13/2026

Dental & Vision Thursday

A dental annual maximum is the most a dental plan may pay toward covered services during a benefit year. It is different from a deductible, and amounts vary by plan.

Review your policy documents for the exact annual maximum, deductible, covered services, network rules, and waiting periods.

Keep your benefit summary with your important records.



Rob Rockey is a Florida Medicare broker located in Lakeland. Rob is licensed to sell Medicare insurance in FL and SC.

First choice, Health Plans was out in in about today giving away produce with Florida Blue and Dedicated Senior Medical ...
07/29/2026

First choice, Health Plans was out in in about today giving away produce with Florida Blue and Dedicated Senior Medical Center. If you would like an event in your community, let us know. Weā€™re glad to come down and hang out with you.

12/11/2025

"ACA premiums are increasing again. Consider private insurance for better coverage and potentially lower costs. Keep your doctors! DM me if you're interested in learning more. "

On this Veterans Day, I want to take a moment to remember and honor all veterans and my brothers who served alongside me...
11/11/2025

On this Veterans Day, I want to take a moment to remember and honor all veterans and my brothers who served alongside me during Operation Desert Storm. The bonds we formed in the desert are unbreakable, and the memories we share will last a lifetime. I am proud to have stood with you, fought with you, and called you my brothers. Thank you for your courage, your sacrifice, and your unwavering loyalty. Happy Veterans Day to all who servedā€”your service will never be forgotten.

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6157 S Florida Avenue
Lakeland, FL
33813

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