Ory Comeaux -CrossCountry Mortgage

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Ory Comeaux -CrossCountry Mortgage Equal Housing Opportunity

I am a local mortgage lender here in Lafayette, LA that provides guidance through the home-buying process for my clients by educating and communicating with them so they can feel confident in their home purchase.

10/13/2026

Brokerage + mortgage joint ventures: are they the future of real estate, or a business model that keeps getting a do-over?

eXp’s new JV with Newrez makes this worth debating. Here’s the case on both sides.

🟢 THE CASE FOR:

Scale works when it’s done right. Compass reported its best mortgage attach rates in years at both of its JVs earlier this year.
Rocket is betting billions that one company should own the agent, the loan and the servicing. It owns Redfin and Mr. Cooper, which services about 1 in 6 U.S. mortgages.
In a tough market, a close lender relationship can mean more products, down payment assistance access and RESPA-compliant incentives that help agents win buyers.

🔴 THE CASE AGAINST:

eXp’s first attempt, Success Lending with Kind Lending, launched in 2021 and saw volume fall from $658M (2024) to $526.5M (2025) to about $270M this year before it was shut down for losing money.

HousingWire reports brokerages and lenders across the industry are reevaluating their JVs because of margin pressure.

Agents value independence. Many have spent years building relationships with loan officers who answer the phone at 9 p.m. on a Sunday.

⚖️ THE PART NOBODY’S TALKING ABOUT

eXp’s own leadership said that brokerage margins are thin and that the real opportunity is in affiliated services. The new piece this time is servicing. eXp’s logo will appear on Newrez mortgage statements, putting the brand in front of millions of homeowners every month.

That’s the real shift. The battle isn’t just over who closes the loan. It’s over who owns the client relationship for the next 10 years.

So where do you land?
A - Future: integration is where the industry is going.
B - Fad: agents and buyers will keep choosing independence.
C - Fine, as long as it’s truly optional for the client.

Drop your letter and your reason. Agents, loan officers, title, and consumers are all welcome. I want the honest takes.

5.0 star review received on Experience.com for Ory Comeaux by Pedro B - Ory explained every step clearly, kept me update...
10/12/2026

5.0 star review received on Experience.com for Ory Comeaux by Pedro B - Ory explained every step clearly, kept me updated without me having to chase and made the whole process feel surprisingly manageable. His communication was excellent, he was always patient with my questions, and I felt like I was in really good hands throughout. I’d happily recommend them to anyone buying a home.

Read more: https://experience.com/reviews/ory-comeaux-334547/e2e692f8-9934-4af8-b73b-f13a0686d4ec?V=1791842867&utm_source=facebook&utm_medium=autopost&utm_content=13743677

5.0 star review received on Experience.com for Ory Comeaux by Suzanne D - We took a shot after being told that my client...
10/07/2026

5.0 star review received on Experience.com for Ory Comeaux by Suzanne D - We took a shot after being told that my client was not ready to buy a home. She did everything she was asked only to be helped. We decided to try another lender to see if there was anything that could be done and the Heaven's opened up and sent an Angel named Ory to the rescue. The client almost did not even try again after her first experience, so glad she did because she is now a home owner! I have Ory at the top of my list now. Thank you so much for helping my client get into her new home. She is truly thrilled.

Read more: https://experience.com/reviews/ory-comeaux-334547/dbd193b6-96a8-4936-a7be-2c30db484ac9?V=1791412566&utm_source=facebook&utm_medium=autopost&utm_content=13725663

10/06/2026

"We're going to wait until next year. We just need to save more first."

If you're a Realtor, you've probably heard this before. Usually from a buyer who was fired up a few months ago.

Same job. Still wants the house. They just decided they're short on money, so they stopped looking.

Ten years as a diesel mechanic taught me something: you never scrap an engine just because it won’t start. You hook it up and diagnose the problem to determine the proper repair.

Buyers are the same. A lot of them rule themselves out without ever running the diagnostic.

Many buyers overestimate what they need to bring to closing. And depending on the buyer, the area and the loan program, there may be down payment assistance available. Some comes as a grant. Some is a second loan that may need to be repaid. Some can pair with conventional, FHA, VA or USDA financing.

Not everyone will qualify, and assistance isn't the right move for everyone. That's why we check instead of guess.

Next time a buyer says they're waiting, try this:

"Before you put this on hold, let's have Ory take a look. If waiting is still the best move, at least you'll know exactly what you're saving toward."

Got someone in your pipeline who stepped back because of cash? Send them my way. I'll find the real gap and whether a program can help close it.



Ory Comeaux | Mortgage Loan Originator | NMLS2105892 | CrossCountry Mortgage, LLC | NMLS3029 | Licensed in TX, LA & MS | Equal Housing Opportunity. Not all applicants will qualify. Program availability and terms vary and are subject to change.

The kids decided to put our arts skills to the test and asked us to do some face painting on them. Caroline had Stephani...
10/02/2026

The kids decided to put our arts skills to the test and asked us to do some face painting on them. Caroline had Stephanie do a giraffe, and Aiden requested a Pokémon (don’t ask me who that is, it starts with an R is all I know 😅)

Afterwards, the roles were reversed. Gonna go ahead and say that their masterpiece on my face was the best out of all of us 😂

“My client makes good money. Why is getting a mortgage so complicated?”This is a conversation that can come up with succ...
09/29/2026

“My client makes good money. Why is getting a mortgage so complicated?”

This is a conversation that can come up with successful business owners.

Imagine a self-employed borrower who has built a profitable business, has money saved, and feels financially comfortable.

Then they apply for a mortgage and their tax returns tell a different story.

Why?

Because their CPA has been doing exactly what they were hired to do, help the business owner properly account for legitimate business expenses to reduce their tax burden.

The problem is that traditional mortgage qualification and tax planning don’t always look at income the same way.

That does not automatically mean the borrower can’t qualify.

It simply means we need to ask a different question:

“Is there another acceptable way to document this person’s ability to repay?”

Depending on the borrower and loan program, CCM has options that may evaluate income using things such as bank statements, 1099 income, or a professionally prepared profit-and-loss statement. For certain borrowers with substantial eligible assets, an Asset Qualifier may also be worth exploring. CCM specifically describes its P&L program as an option for eligible business owners whose current financial performance isn’t accurately reflected by traditional tax-return documentation.

That doesn’t mean one of these programs is automatically the right answer.

It means “the tax returns don’t work” shouldn’t always be the end of the conversation.

This is where I want my referral partners to bring me in early.

Before your client moves money, changes their tax strategy, assumes they need a larger down payment, or decides homeownership isn’t an option, let’s look at the complete financial picture.

Sometimes the solution isn’t changing the client’s finances.

It’s finding the mortgage program designed to understand them.

If you’re a CPA, financial advisor, Realtor, or other professional working with a self-employed client who is thinking about buying a home, let’s talk before they start rearranging their financial life to fit a mortgage application.

There may be another path worth exploring.

Address

100 Asma Boulevard Suite 100
Lafayette, LA
70508

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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