Proffitt & Goodson, Inc.

09/17/2026

What if being right is actually part of the problem?

A successful investment decision can build confidence. But when confidence becomes overconfidence, it can influence how we approach the decisions that come next.

Our latest article, “The Trouble With Being Too Right,” takes a closer look at investment behavior, decision-making, and why staying disciplined matters.

Read the full article: https://www.proffittgoodson.com/news-and-articles2/the-trouble-with-being-too-right

09/16/2026

When it comes to building a strong financial future, starting early can make a meaningful difference.

Trump Accounts offer another avenue for families to consider when thinking about saving for the next generation. But as with any financial strategy, understanding the details matters.

Explore the latest Trump Account updates and what they could mean for your family's financial planning.

Read the full article: https://www.proffittgoodson.com/news-and-articles2/trump-account-updates

09/15/2026

Being right about an investment decision can feel like validation. But what happens when being right leads to overconfidence?

In investing, success isn't simply about correctly predicting what comes next. It's also about maintaining perspective, managing uncertainty, and making disciplined decisions over time.

Explore “The Trouble With Being Too Right” to learn more about the risks of overconfidence in investing.

Read the full article: https://www.proffittgoodson.com/news-and-articles2/the-trouble-with-being-too-right

09/08/2026

Trump Accounts introduce a new opportunity to think about saving and investing for the next generation.

As families consider long-term financial planning, understanding how these accounts work (and what they may mean for your financial strategy) is an important place to start.

Read the full article to learn more about Trump Accounts and the latest updates from ProffittGoodson Private Wealth.

Read the full article: https://www.proffittgoodson.com/news-and-articles2/trump-account-updates

07/21/2026

Think higher rates are all bad news?

We’ve watched interest rates dominate headlines for years. Yet sometimes the stories that make investors uneasy can also create new opportunities.

Today’s higher yields may bring challenges, but they also offer a different starting point for high-quality bonds than we've seen in years.

What could that mean for long-term investors? Read the article: https://ow.ly/v4e150ZnUFO

07/05/2026

07/02/2026

Have you ever wondered if a will is enough?

Estate planning can feel overwhelming. We’ve realized many people are simply trying to make thoughtful decisions for the people they love most.

Sometimes the biggest questions are not about wealth. They’re about clarity, family, and future intentions.

A simple conversation today may shape more than you think tomorrow: https://www.proffittgoodson.com/news-and-articles2/will-vs-trust-whats-the-difference-and-which-do-you-need

06/23/2026

What if one investment becomes too big to ignore?

Many portfolios quietly drift toward heavy stock market concentration over time. We think it’s worth stepping back and asking whether your investments still reflect your bigger picture.

Sometimes small adjustments may create more balance than people realize.

The market changes. Your perspective can too.

Is your portfolio still aligned with where life is taking you? https://www.proffittgoodson.com/news-and-articles2/broadening-the-horizons-what-to-do-about-stock-market-concentration

06/18/2026

This summer, we're pleased to have Jackson White joining our team as one of our interns.

A Knoxville, Tennessee native, Jackson is a rising sophomore at the Haslam College of Business at the University of Tennessee, where he is majoring in Finance.

A 2025 graduate of Webb School of Knoxville, Jackson competed at the Tennessee state swim meet all four years and was part of the East Tennessee PBS Scholars’ Bowl championship team in 2024.

He is involved with the UT Investment Group and the Financial Management Association. Outside of school, he enjoys golfing, fishing, and spending time with his dogs.

We're excited to have Jackson with us this summer and look forward to supporting his professional growth. Welcome, Jackson!

06/16/2026

We're excited to welcome one of our summer interns, Andy Sullins, to the team.

Born and raised in Athens, Tennessee, Andy is entering his final semester at Virginia Tech, where he studies Finance and Real Estate. During his time at Virginia Tech, he was a member of the Men’s Soccer team and earned ACC Academic Team honors all four years.

As his collegiate soccer career came to an end, it created new opportunities to focus on his career goals and pursue a growing interest in financial markets and investing.

When he's not studying or working, you'll likely find him golfing or fishing.

We're grateful to have Andy with us this summer and look forward to watching him learn, grow, and contribute to the team. Welcome, Andy!