09/10/2026
This morning, I was studying in the book of Hosea and it made me wonder what this verse can teach me (or others) about business.
In Hosea 10:12, the Word says, “Sow to yourselves in righteousness, reap according to kindness. Break up your fallow ground, for it is time to seek the LORD until he comes and rains righteousness on you.”
Almost every business owner, leader, advisor, consultant wants to reap more clients, more revenue, more growth, greater impact.
But we can’t reap what we don’t sow. We must start with sowing more. In business, this may look like:
🌱 Doing the right thing when nobody is watching.
🌱 Serving people before asking what they can do for you.
🌱 Building relationships instead of chasing transactions.
🌱 Keeping your word.
🌱 Investing in your skills and your team.
🌱 Showing up consistently when the results aren’t immediate.
But the part that stood out to me the most was this phrase: “Break up your fallow ground.” This is the challenging part.
Sometimes growth requires us to deal with the areas we’ve allowed to become hard, neglected, or unproductive.
Maybe it’s a habit that needs to change.
Maybe it’s a relationship that needs attention.
Maybe it’s a new opportunity we’ve been hesitant to pursue.
Maybe it’s simply time to stop doing what we’ve always done.
And above all, the verse says: “It is time to seek the LORD.”
The goal isn’t simply to build a bigger business, but to build something worth building—with integrity, purpose, service, and faith at the center.
Sow well. Serve faithfully. Break up the hard ground. And trust God with the harvest.
