Florida Keys Bookkeeping, LLC

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Florida Keys Bookkeeping, LLC I provide digital bookkeeping services to small businesses in the United States. Check out my website for more details: www.flkeysbookkeeping.com

At Florida Keys Bookkeeping, LLC, we use cloud accounting to provide bookkeeping services for small businesses. I’m Ashley Rae Jocić, owner of Florida Keys Bookkeeping, LLC. After getting my bachelor's degree in Accounting, I began a career in government accounting. Eight years later, I resigned from my position as a Supervisory Budget Analyst to do my own thing. I spent some time traveling, but I missed all those numbers. So in 2017, when I settled down in Key West, Florida, I came back to the world of finance, but in a way that aligns with my lifestyle and values. I get to exercise my accounting skills, indulge my desire to organize everything, and help business owners like you all at the same time!

Bookkeeping and accounting get used interchangeably, but they're not the same thing.Bookkeeping is the day-to-day: recor...
09/16/2026

Bookkeeping and accounting get used interchangeably, but they're not the same thing.
Bookkeeping is the day-to-day: recording transactions, reconciling accounts, keeping your financial data accurate and current. Accounting takes that data and turns it into strategy — tax planning, financial analysis, big-picture decisions.
Growing businesses need both. Clean books are what make good accounting possible in the first place. 👇

QBO quirk we see constantly: the Undeposited Funds account.When payments aren't matched to the right bank deposit, this ...
09/01/2026

QBO quirk we see constantly: the Undeposited Funds account.
When payments aren't matched to the right bank deposit, this account quietly piles up — and your reports show income that doesn't match what actually hit your bank. Business owners often don't even know this account exists until their numbers stop making sense.
It's a small technical detail with a big impact on whether you can trust your financials.
We catch this in almost every cleanup we do.

Cash basis or accrual — do you know which one your books are actually running on?Cash basis shows money as it moves in a...
08/24/2026

Cash basis or accrual — do you know which one your books are actually running on?

Cash basis shows money as it moves in and out. Accrual shows income and expenses when they're earned or owed, even before the cash changes hands.

For a growing service business, this matters more than it sounds. Accrual gives you a truer picture of profit — cash basis can make a slow month look great (or a great month look slow) just based on timing.

Not sure which one your books are set up on? That's worth checking.

"Is this normal, or is it just me?"That's a question we hear over and over again on discovery calls. And almost every ti...
08/19/2026

"Is this normal, or is it just me?"
That's a question we hear over and over again on discovery calls. And almost every time — yes, it's normal. Books fall behind when a business is busy growing. Categories get messy. Reports stop matching what you feel is actually happening in your business.
You're not behind because you did something wrong. You're behind because you've been busy running a business — not being a bookkeeper.
If your books have you feeling like something's off but you can't quite put your finger on it, that feeling is usually right. 👇

"Reconciled" doesn't just mean the numbers matched once.It means every transaction in your bank account is accounted for...
08/11/2026

"Reconciled" doesn't just mean the numbers matched once.
It means every transaction in your bank account is accounted for in your books — no missing deposits, no duplicate entries, no mystery differences. When your books are truly reconciled, your QuickBooks balance and your actual bank balance tell the same story, every single time.
A lot of business owners think reconciling is just clicking "match" until the green checkmark shows up. But a real reconciliation catches things like duplicate transactions, missing entries, and errors before they snowball — which is exactly the kind of thing we found in last week's post about credit card payments getting recorded twice.
If you've never actually seen your books fully reconciled, that's worth a closer look.

QuickBooks Online quirk we see in almost every DIY set of books: credit card payments getting recorded twice.Trigger: Yo...
08/03/2026

QuickBooks Online quirk we see in almost every DIY set of books: credit card payments getting recorded twice.

Trigger: You pay off a credit card from your bank account
Recorded in QuickBooks Online: add it as a payment to your credit card and an expense to your bank account.
Result: Now that same payment is sitting in your books twice, quietly inflating your expenses and throwing off your real numbers. And chances are this happens every time you make a credit card payment. So your bank balance quietly drops to a negative and your credit cards look like you overpaid them.

It's not a sign you did something wrong — QuickBooks' transfer logic isn't intuitive unless you work in it daily. It's one of the very first things we check in a diagnostic review.

I've been quiet here while I sharpened what Florida Keys Bookkeeping stands for. Same values, same team, clearer directi...
07/27/2026

I've been quiet here while I sharpened what Florida Keys Bookkeeping stands for. Same values, same team, clearer direction: we now specialize in diagnostic reviews and bookkeeping cleanups for growing service businesses.
If your books are behind, unreliable, or you simply don't trust the numbers anymore — that's where we come in. Clean, documented, explained.
Ready to know what's true? Let's talk.

10/23/2025

Tired of manual data entry? You don’t need to do it all yourself!
Here are 4 automation hacks that can cut your manual entry by up to 80% 👇

✅ Connect bank and credit card feeds to QuickBooks Online
✅ Create rules for recurring transactions in QuickBooks Online
✅ Automate invoicing in your billing app (I use Anchor)
✅ Upload bills to your accounts payable app for fast, click-to-pay convenience

These small changes can save you hours every week and keep your books cleaner than ever.

👉 If you’re ready to streamline your bookkeeping, let’s chat!

💻 Catching errors before they become problems!One of my favorite tools for keeping my clients’ books clean is Keeper.app...
10/10/2025

💻 Catching errors before they become problems!

One of my favorite tools for keeping my clients’ books clean is Keeper.app’s Transaction Review. It lets me:

Spot missing or duplicate transactions

Flag inconsistencies or unusually large transactions

Review bank rule auto-adds before they post

It’s like a second set of eyes on every transaction—so my clients can breathe easier knowing their books are accurate and reliable.

✨ Accurate books = smarter decisions + peace of mind.

Address

Service Area:
Key West, FL

Opening Hours

Monday 7am - 4pm
Tuesday 7am - 4pm
Wednesday 7am - 4pm
Thursday 7am - 4pm
Friday 7am - 4pm

Telephone

+13057673852

Website

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