Florida Keys Real Estate

10/05/2026

What are the August numbers really telling us about the Florida Keys real estate market? 🏝️

The headlines don’t always tell the whole story. In this clip, I break down what we’re seeing in the market and why the numbers matter if you’re thinking about buying or selling in the Keys.

After 25 years in Florida Keys real estate, I’ve learned that understanding the trend behind the numbers is just as important as the numbers themselves.

🎥 Watch the full August Florida Keys Market Update for my complete breakdown.

Pete Riveiro | Broker/Owner
The Firm Real Estate Group

10/05/2026

https://youtu.be/MRmxADLR0vE?si=bPhyjyR5x9FHh2xB

What’s really happening in the Florida Keys real estate market?

In this August 2026 market update, I break down the latest numbers, including inventory, pending sales, pricing, and what these trends actually mean for buyers and sellers throughout the Florida Keys.

With 25 years of experience in the Florida Keys real estate market, I’ve seen markets change many times. The numbers tell part of the story—but understanding what’s happening on the ground is what really matters.

If you’re considering buying, selling, or investing in the Florida Keys, contact me for a straightforward conversation about today’s market.

Pete Riveiro | Broker/Owner
The Firm Real Estate Group

What’s really happening in the Florida Keys real estate market?In...

09/25/2026

US consumer sentiment fell to its second-lowest level on record in September as high gas prices further soured Americans’ views of the economy. https://cnn.it/4iJTiNG

09/24/2026

SUPPLY & DEMAND — PART 3

Lower interest rates can improve buying power, but that’s only one side of the equation.

In the Florida Keys, inventory and demand ultimately determine where prices go. When demand increases against a limited supply of homes, that creates upward pressure on pricing.

That’s why understanding the market requires looking beyond interest rates and focusing on the fundamentals of supply and demand.

09/22/2026

SUPPLY & DEMAND — PART 2 🏡

Interest rates get most of the headlines, but they’re only part of the equation.

What really drives a real estate market is supply and demand — how many properties are available versus how many buyers are actually competing for them.

That relationship has a direct effect on pricing, negotiating power, and ultimately where the market goes next.

Understanding the numbers — not just the headlines — is what matters.

Part 2 of my Supply & Demand series.

Pete Riveiro
Broker/Owner | The Firm Real Estate Group

09/18/2026

Is now really a bad time to buy?

Interest rates get most of the attention, but they’re only one part of the real estate equation. Supply, demand, competition and negotiating power all play a role in determining whether an opportunity makes sense.

When demand softens, buyers may have less competition and more negotiating power. Sometimes the opportunity isn’t waiting for the lowest interest rate—it’s being able to buy the right property at the right price.

In this series, I’m breaking down why today’s market may offer opportunities that aren’t obvious if you’re only watching interest rates.

Part 1 — Interest Rates vs. Supply & Demand

The Firm Realty Group
Selling the Keys to the World

09/18/2026

Is there really a “perfect” time to buy real estate?

Everyone talks about interest rates—and yes, rates matter. But they’re only part of the equation.

Real estate has always come down to supply and demand.

When demand softens, buyers may face less competition, gain more negotiating power, and potentially secure a better purchase price or better terms. Sometimes, waiting for the “perfect” interest rate can mean missing the better opportunity.

In the Florida Keys, supply is naturally limited. That’s why I believe the smartest buyers look beyond today’s rate and evaluate the entire market opportunity.

You can refinance a rate. You can’t renegotiate yesterday’s purchase price.

Thinking about buying in the Florida Keys? Let’s talk about the market, the numbers, and whether the opportunity makes sense for you.

The Firm Realty Group
Selling the Keys to the World

09/18/2026

🏝️ SOLD | 8 S. Exuma Drive | $900,000

Another successful Florida Keys closing!

After nearly two years on the market, 8 S. Exuma Drive has officially closed at $900,000. The Firm Real Estate Group had the privilege of representing both the seller and the buyer in this vacant waterfront land transaction.

Some properties simply require the right combination of patience, persistence, market knowledge, and the right buyer. We stayed committed to this property from listing to closing, and ultimately we were the brokerage that got it sold.

We’re grateful to both parties for trusting us to navigate the transaction and bring it successfully across the finish line.

Listed. Marketed. Negotiated. SOLD.

If you’re considering selling your Florida Keys property, choosing the right brokerage can make all the difference. Let’s put our experience, local market knowledge, and commitment to work for you.

The Firm Real Estate Group
Florida Keys Real Estate