03/31/2021
For many years, the common refrain among housing observers was, “when are Millennials going to start buying homes?” As it turns out, they’ve been buying homes for quite a while now. More homes than any other age group, in fact. Here are a few stats to support this claim:
• For the seventh year in a row, Millennials dominated the housing market, outpacing all other generations.
• According to new data from the National Association of Realtors, Millennials accounted for 37% of all home purchases in between June 2019 and June 2020 (the period covered by NAR’s report).
• Millennials have led the way in home buying in every year since 2014, according to NAR.
• According to NAR, home buyers 31 to 40 years old (Older Millennials) bought 23% of all homes, while home buyers aged 22 to 30 years (Younger Millennials) bought 14% of all homes.
With Millennials being a digital generation, reaching them on the internet is key. Are you looking to engage more with this generation?
My marketing teams is comprised of 5 millennials who can speak this language. Contact me today to learn more about how we can help you promote yourself to this ever-important group of consumers.