Perseverance Strategy Group

Perseverance Strategy Group Providing the best investor experience through transparency, innovation and delivery

Calling all new students!! from one new student to another. join your peers for the 2nd call of this event. PSG Capital ...
02/16/2024

Calling all new students!! from one new student to another. join your peers for the 2nd call of this event. PSG Capital will be hosting again. send me you email I will gladly add you to the call.

The first one was a blast don't miss out.

February 23, 2024 7pm EST......

Nurturing those broker relationships. This guy has been GREAT!!!!Find a broker/brokers that wants to win with you. David...
02/13/2024

Nurturing those broker relationships. This guy has been GREAT!!!!

Find a broker/brokers that wants to win with you. David and PSG Capital continues to put in the work of sourcing deals and those seller motivations.

That 1st deal is so close.

Getting stronger everyday.

02/09/2024

we were speaking to an person the other day who expressed interest in investing in multifamily property. This person with excitement asked me, " as in investment company what do you need from me?"......

this could be a hard question for us to answer as new operators in the multifamily space, particularly if your contributing factor is investor relationships.

I took a pause and kept it simple.. I naturally think to serve first so my response was.......

what I need from you is to understand what you goals are to support what means the most to you. If, you want to use investing as a vehicle to reach you dreams help me understand the type of investor you want to be.

this person look at me and stated " I don't know".

we spent the next 15 min talking about being and passive or active investor and the differences between them.

"Man you gave me so much more to consider. my wife and I need to revisit our plans. can you give me you contact information and we meet with you and my wife next week?"

of course my answer was yes.

If your asked that question in the near future feel free to use this my response. there are also many different ones folks use figure out what's best for yourself.

Below is some reading to help deliver content during that conversation:

General Partners (GP) vs Limited Partners (LP)

General Partners (GP) are the active managers and decision-makers responsible for running the venture capital fund, while Limited Partners (LP) are passive investors who provide the capital but have limited control or involvement in the fund’s day-to-day activities. GPs are compensated through management fees and a share of the fund’s profits (carried interest), whereas LPs receive returns on their investments based on the fund’s performance.

What are the responsibilities of a Limited Partner?

A Limited Partner’s primary responsibility is contributing capital to the deal. LPs are often interested in commercial real estate investing but may lack the experience or operational expertise to oversee a project themselves. Often called the silent partner or money partner, Limited Partners are not involved in the day-to-day operations of the real estate investment.

An LP isn’t always a well-funded individual. A group may serve as a limited partner, or an individual may raise capital and serve as an LP. Regardless, Limited Partners provide the capital and enable a General Partner to secure a deal.

What are the responsibilities of a General Partner?
A General Partner is typically the party with real estate expertise and infrastructure. However, they lack sufficient capital to secure the desired deal (or deals). Sometimes called Developers or Sponsors, General Partners often have some capital but need to bring on Limited Partners to round out financing for the investment opportunities.

Whereas an LP’s responsibilities are primarily financial, a GPs list of responsibilities is comparatively extensive. They have obligations before and after a deal closes.

Before the commercial real estate deal closes
A General Partner does all of the leg work on projects before even introducing an LP to the deal. This includes:

Sourcing and underwriting deals

GPs are typically professional real estate investors and developers, so they work to establish relationships with brokers and sellers in their target markets. These relationships enable them to consistently source potential deals, vet the deals, and underwrite the most promising investments.

Conducting due diligence and negotiating private equity deals
After they identify a deal they want to pursue, General Partners conduct due diligence on the investment and negotiate the purchase price and terms with the seller.

Securing financing

Once the GP has performed all the leg work to source, underwrite, and negotiate a deal, they will look to secure financing. At this point, an LP will be introduced to the project with an opportunity to invest. While the GP can contribute some capital, the majority typically comes from LP investors (either one or multiple).

Guaranteeing the debt
From a personal liability perspective, the GP takes on the lion’s share of the risk. They act as guarantors of the debt, and typically offer some degree of recourse.

After the deal closes
When the deal closes, the LP’s work is typically done, but the GP’s responsibilities continue. They must:

Execute the business plan
A General Partner raises funds for the deal based on a plan of projectable profits. After the deal closes, the GP must leverage its resources and expertise to execute that plan. ‍

Manage the property
The GP is in charge of leasing, maintenance, security, hospitality, and everything else that is involved in property management.

Deliver a strong ROI for investors
The GP must add value to the property to deliver a strong ROI for investors. This value-add can manifest in a number of ways, including renovation, redevelopment, selling the property, or improved marketing and leasing strategies. Regardless, the GP is accountable to the LPs for the ultimate profitability of the venture.

GP vs LP: How is each compensated?
While the real estate partnership is mutually beneficial for both the General Partner and Limited Partner, it’s clear that a GP does the heavy lifting on each real estate investment. As such, they are disproportionately compensated based on their percentage of equity contribution.

Therein lies the attraction of the venture for the GP. They put in most of the work, and then they stand to reap an outsized reward. And LPs — who stand to make a hefty profit for little effort — are happy to have highly motivated GPs looking to produce superior investment returns.‍

The compensation is often determined by an equity waterfall (also known as a distribution waterfall). Based on the initial agreement, the waterfall shows the order in which gains from the investment pool are distributed to each party (the GP and the LPs). These agreements vary greatly and often contain multiple tiers, but typically, the better the ROI, the more a GP is compensated.

12/31/2023

Happy New year for all friends and family from PSG Capital

Broker engagement happens in many ways. 1. Referrals from the network 2. Online research 3. Social media These are a few...
12/21/2023

Broker engagement happens in many ways.
1. Referrals from the network
2. Online research
3. Social media

These are a few. Do not be afraid of the face to face meetings. There is so much value in like minds pouring their passion and commitment to a craft with each other over the table.

We were able to have a mortgage company set up a series of face to face chats with brokers. Event was customised to fit the goals of PSG Capital. So powerful, grateful to have meet multiple brokers wanting to partner with us.

12/11/2023

Introduction video to PSG Capital LLC

12/03/2023

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46240

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