04/15/2026
There’s a lot being said right now about insurance in light of the fire in downtown Cullman.
And I understand why. When something like this happens, people are looking for answers. They want to know what would’ve helped, what could’ve been different, and what they should do moving forward.
But I’m going to be very direct about something…
I’m seeing posts and information being shared from insurance professionals that are flat out inaccurate, overly simplified, and in some cases, statements that could get business owners in real trouble if they relied on them.
That needs to be said.
Because this isn’t simple.
What happened inside that building is not one claim. It’s dozens of different scenarios, all playing out at the same time.
Different tenants.
Different leases.
Different policies.
Different outcomes.
Some business owners will have coverage for their contents but not their buildout.
Some may have coverage for loss of income… and some won’t.
Some will find out their policy does exactly what it was designed to do.
Others will find gaps they didn’t even know existed.
That’s the reality of this.
A license allows someone to sell a policy.
It does not guarantee they understand how that policy performs when everything is on the line.
There’s a difference between quoting coverage… and structuring it.
There’s a difference between explaining insurance… and walking someone through a loss like this.
And right now, that difference matters.
Because what these business owners walked back into… that’s what this is really about.
Smoke that doesn’t stop at the front door.
Water damage that reaches places fire never touched.
Decisions made years ago that now determine what comes next.
And yet, in the middle of all of that… they found something still standing.
Not untouched. Not perfect. But still there.
That tells you everything you need to know about resilience.
These businesses are going to rebuild. You can already see it in the way they’re showing up.
If there’s anything to take from this, it’s this:
Don’t wait for a loss to find out what you have.
Sit down with someone who knows how to ask the hard questions. Someone who understands how policies respond in real life, not just on paper.
Because when something like this happens, you don’t need opinions.
You need answers.
Praying for every business owner affected and for this community as they rebuild. Cullman will come back from this.