08/27/2026
52% of Gen Z'ers are betting on sports, and even worse, 24% of Gen Z'ers believe sports betting is part of their long term financial strategy.
The hard evidence is not in this survey, it's in the transaction data. A Journal of Financial Economics study of 184,000 households found net investment in brokerage accounts fell 20% following sports betting legalization, and the heaviest bettors cut investment deposits by more than half, with roughly 20 cents of every dollar put into a betting app never reaching their savings account.
Negative expected value bets are crowding out positive expected value investments, concentrated in financially constrained households where credit card debt rises and overdrafts increase.
Here's 4 tips to help your gen z friends resist negative expected value bets.
1. Attack the price, not the person. They already understand the vig. Most bettors can tell you what -110 means. Almost none have converted it to a percentage fee and compared it to a 0.03% index fund. Do that conversion for them. Everyone understands fees. Show them they are paying 150 times more for the product with the negative expected return.
2. Make them pull the statement. Every sportsbook lets you download a full-year net P&L. Memory stores the wins. The statement stores the truth. One downloaded number does more than any lecture, and it's their number, not yours.
3. Give the impulse somewhere to go. What they want is action, agency, and a scoreboard. A boring index fund provides none of those, which is the real competitive disadvantage. Core-satellite solves it: automate 90%, give them a 10% sleeve where they can take real positions and be right about something. That channels the drive instead of denying it.
4. Shorten the feedback loop on the good side. Betting resolves in three hours. Investing resolves in thirty years. The dopamine hit is winning, not the returns. Contribution streaks, visible net worth, the first dividend that hits the account. Make their net worth compounding something they can watch.
Lastly, check out our financial wellness program where we specialize in helping you plug your own leaks, that you might not even know are there.
www.hitinvestments.com/financial-wellness-program