08/27/2026
The financial industry is very good at measuring wealth.
It is much less skilled at asking what wealth is actually for.
Income is generally associated with greater well-being. And the widely repeated idea that happiness stops increasing once someone earns $75,000 is not a universal rule.
A 2023 joint analysis by researchers Matthew Killingsworth, Daniel Kahneman, and Barbara Mellers found that emotional well-being continued to rise with income for most people. For the least-happy group, however, the gains largely flattened at approximately $100,000 of annual income in the study’s U.S. sample.
In other words, money can remove many sources of unhappiness—financial insecurity, inadequate housing, lack of healthcare, debt, and limited choices.
The relationship becomes even more interesting among the wealthy. Two studies involving more than 4,000 millionaires found that additional net worth was associated with only modest increases in happiness, with clearer differences appearing primarily at very high wealth levels.
Perhaps the most useful finding is that how we use money may matter as much as how much we accumulate.
Research suggests that money is more likely to improve well-being when it is used to:
— Buy back time
— Reduce chronic financial stress
— Create autonomy and flexibility
— Support people and causes we care about
— Strengthen relationships and shared experiences
Experiments have found that spending money to save time can improve happiness, and that spending on others can create greater happiness than equivalent spending on oneself.
This is why the objective of financial planning should not be to maximize net worth at any cost.
The objective is to convert wealth into a better life—more freedom, more resilience, more time with the people you care about, and a greater ability to live according to your values.
At Analog Capital Partners, we believe every meaningful financial plan should answer two questions:
What is your money for?
And how much is enough?
Because becoming wealthier and living better are related—but they are not the same objective.