09/23/2026
"1,900 a month for a plan that covers nothing"
Self employed family of 4, early 50s
And that was the "cheaper" option
Regularly paying the cash price when they go to the doctor because its less expensive than going through insurance
So none of what they're paying even counts towards the deductible
But they do it anyway because of the cash pay discount
Symptoms of a broken system, yes
But, symptoms of someone who has never had any help optimizing their options as well?
Also yes.
This is how many of my conversations start - with a quick rundown of things that are frustrating
Way too much money for what is purely catastrophic coverage, something that people would like to be much less expensive, but in a high income household that doesn't qualify for subsidies on the Marketplace, that's just not going to happen
Which is why you should heavily consider looking outside the Marketplace if you feel your family is relatively healthy and you don't "use" the insurance much anyway
That same family of 4 paying $1,900 a month very well may end up only paying $1,200 a month for a private plan
With better benefits and a lower deductible so they don't feel like they have to pay cash for every little thing to boot - they can actually use their plan and get a lot of small, routine things paid for
They're also not paying for things they don't need like Maternity coverage, because they're done having children
In short, they're getting something they never had before - customization and pricing that reflects that
Feel like you're overpaying for coverage that covers nothing until you meet your high deductible? DM me CUSTOM for a free coverage audit. It could reveal that you're over paying by $300-$700 monthly.