CCSalesPro, 117 Olde Farm Office Road, Hollidaysburg, PA (2026)

10/16/2026

The payments industry is changing—and according to Vlad Sadovskiy, CEO of Netevia, the agents who win in the next phase won't necessarily be the ones with the highest residual splits. They'll be the ones with the right solutions for the right merchants.

https://hubs.li/Q04Br6HQ0

In this episode, James Shepherd sits down with Vlad to discuss the changing ISO market, the growing importance of Square and Clover, and why solution-based selling is becoming more important. They break down Square's 70% offer, why a lower split can still produce more revenue, how verticalization is changing merchant acquisition, and why giving merchants a solution they'll actually say "yes" to can matter more than chasing the highest residual percentage.

The episode wraps up with Patti Murphy's Today in Payments segment covering Toast's expansion into fuel stations, changes to Visa and Mastercard economics, international real-time payments, and the continued evolution of digital payments.

In this episode, James Shepherd sits down with Vlad to discuss the changing ISO market, the growing importance of Square and Clover, and why solution-based selling is becoming more important. They break down Square's 70% offer, why a lower split can still produce more revenue, how verticalization is...

10/09/2026

What does it take to build a successful payments business in today’s market? James Shepherd sits down with Chris Sandifer, CEO and founder of Peak Pay, to discuss why ISOs need to evolve beyond simply selling payment processing and start thinking like fintech companies.

https://hubs.li/Q04zFQhR0

They cover building merchant stickiness through technology and service, adding business financing and consumer finance, processor-agnostic POS solutions, the future of dual pricing, finding profitable verticals, and recruiting the next generation of agents.

Plus, Patti Murphy joins James for Today in Payments to break down the latest developments in retail spending, stablecoins and the $30 trillion B2B payments opportunity, AI-driven payments and fraud, and Europe’s push toward a new payments network.

What does it take to build a successful payments business in today’s market? James Shepherd sits down with Chris Sandifer, CEO and founder of Peak Pay, to discuss why ISOs need to evolve beyond simply selling payment processing and start thinking like fintech companies.

10/02/2026

James Shepherd sits down with Mike Collins, Head of the Reseller Channel at Square, for an in-depth conversation about the rapidly evolving role of technology in the agent and ISO channel. They discuss the Square Reseller Program, the build-vs-buy decision for ISOs, how agents can expand their sales opportunities, what successful Square resellers are doing differently, and the importance of technology and customer experience in building a strong portfolio.

https://hubs.li/Q04z4zMd0

The episode also features Patti Murphy’s “Today in Payments” segment, covering Illinois’ interchange legislation, Visa’s response to cryptocurrency transaction classification, the rise of agentic commerce, increasing ACH fraud concerns, and what recent consumer data may, and may not, tell us about surcharging and differential pricing.

James Shepherd sits down with Mike Collins, Head of the Reseller Channel at Square, for an in-depth conversation about the rapidly evolving role of technology in the agent and ISO channel. They discuss the Square Reseller Program, the build-vs-buy decision for ISOs, how agents can expand their sales...

09/25/2026

In Part 2 of this two-part series, James Shepherd and Lane Gordon of 733Park take a deeper look at what happens when an agent or ISO decides to sell their payments portfolio. They break down right of first refusal, why approaching a single buyer may leave money on the table, how competing buyers and market conditions can affect an offer, and what buyers look for during due diligence. They also discuss agent and ISO agreement terms that can impact a sale, how revenue redirects work, and what the final closing process looks like.

https://hubs.li/Q04ymK0P0

The episode wraps up with Patti Murphy's Today in Payments report covering regulatory action, card network litigation, retail spending, and the continued shift from checks toward electronic B2B payments.

In Part 2 of this two-part series, James Shepherd and Lane Gordon of 733Park take a deeper look at what happens when an agent or ISO decides to sell their payments portfolio.

09/18/2026

What makes a payments portfolio valuable—and what should agents and ISOs understand before selling? In this episode of the Merchant Sales Podcast, James Shepherd sits down with Lane Gordon, CEO of 733Park, to break down the process of selling a portfolio of merchant accounts and residual income.

https://hubs.li/Q04xSL2P0

They discuss the key factors that influence valuation, including revenue attrition, merchant concentration, vertical mix, portability, software integrations, and the strength of long-term agreements. They also explain right of first refusal, how buyers structure offers, and why the difference between upfront cash and an earnout can significantly affect the final deal.

In the Today in Payments segment, James and Patti Murphy explore recent FTC enforcement actions involving payment processors, growing expectations around industry compliance, consumer trust in AI-powered payments, digital wallet developments, Mastercard’s legal challenges, and the ongoing debate over the Credit Card Competition Act. Together, these conversations offer insight into both the opportunities and risks shaping the payments industry.

In this episode of the Merchant Sales Podcast, James Shepherd sits down with Lane Gordon, CEO of 733Park, to break down the process of selling a portfolio of merchant accounts and residual income.

09/11/2026

In this episode of the Merchant Sales Podcast, James Shepherd sits down with Roman Vanegas from The POS Cloud to explore how agents and ISOs can overcome two major point-of-sale challenges: managing installations and support, and securing processing business when merchants want to keep their existing system.

https://hubs.li/Q04xhxcG0

They discuss processor-agnostic integrations, outsourced hardware deployment, implementation strategies, and how having the right POS expertise can help agents close more deals without taking on every technical headache themselves.

In this episode of the Merchant Sales Podcast, James Shepherd sits down with Roman Vanegas from The POS Cloud to explore how agents and ISOs can overcome two major point-of-sale challenges: managing installations and support.

09/04/2026

Why is merchant sales so difficult—and could giving software away actually make it easier and more profitable? In this episode, James Shepard breaks down why traditional merchant sales has become a numbers game, why disruptive products create a much easier path to the sale, and how free software can lower customer acquisition costs while increasing payment processing revenue.

https://hubs.li/Q04wLKC60

He also explores how AI is changing software development, the potential “SaaS apocalypse,” and why agents, ISOs, and software companies need to rethink their business models before disruption catches up with them. Using CCStorage and Stackably as examples, James explains how building an ecosystem around payments and other services can create more value than relying on SaaS fees alone.

Then, in Patti Murphy’s Today in Payments segment, James and Patti discuss Florida’s lawsuit against online sweepstakes casinos and the payment companies supporting them, highlighting the growing compliance risks for high-risk merchants. They also cover Alabama’s new law exempting sales tax from credit card surcharges, Australia’s upcoming surcharge ban and interchange reductions, and Fiserv’s MoneyPass joint venture and continued international expansion of Clover.

In this episode, James Shepard breaks down why traditional merchant sales has become a numbers game, why disruptive products create a much easier path to the sale, and how free software can lower customer acquisition costs while increasing payment processing revenue.

08/28/2026

Blockchain and crypto may still feel complicated or distant to many merchant services professionals—but that could be changing quickly. In this episode, James Shepherd sits down with Eric Brown of BlockWyre to break down what ISOs, agents, processors, and acquirers need to understand about blockchain, Bitcoin, and the growing role of stablecoins in payments.

https://hubs.li/Q04vLw0Z0

The conversation goes beyond the hype to explore practical opportunities for the payments industry, including high-risk merchants, digital wallets, banking products, faster settlement, cross-border payments, and new ways for ISOs to generate revenue beyond traditional acquiring. Eric also shares why stablecoin education could become increasingly important over the next few years—and why agents and ISO owners may want to start paying attention now.

Plus, in this week’s Today in Payments segment, James and Patti Murphy discuss consumer payment preferences, Walmart’s move to accept Apple Pay and other tap-to-pay options, e-commerce growth, a PayPal antitrust case, and a surprising security issue involving expired contactless cards.

Blockchain and crypto may still feel complicated or distant to many merchant services professionals—but that could be changing quickly. In this episode, James Shepherd sits down with Eric Brown of BlockWyre to break down what ISOs, agents, processors, and acquirers need to understand about blockch...

08/21/2026

The merchant services industry is changing fast. ISOs are becoming ISVs, software companies are moving deeper into payments, and the traditional model of selling a merchant account and a terminal is no longer enough.

https://hubs.li/Q04tWbmK0

In this episode, James Shepherd sits down with Tim McWeeney of Ingenico to discuss the convergence of payments, software, and technology—and what that means for the future of the industry. They explore why merchants are increasingly looking for complete business solutions, the role of vertical software, how AI is changing payment technology, and why the next generation of point-of-sale devices will do far more than simply accept payments. They also take a closer look at Ingenico's evolving technology, including cloud-based applications, SoftPOS, AI-enabled devices, and new tools for software developers.

Plus, Patti Murphy joins James for Today in Payments to discuss the opportunity around gift cards, new data on consumer reactions to card surcharges, and recent developments in New Jersey and Louisiana that could impact how businesses approach surcharging, cash discounting, and dual pricing.

In this episode, James Shepherd sits down with Tim McWeeney of Ingenico to discuss the convergence of payments, software, and technology—and what that means for the future of the industry.

08/14/2026

What happens when one of the biggest names in payments decides to build a serious reseller channel? James Shepherd gets the answer directly from Mike Collins, who heads up Square’s reseller division.

https://hubs.li/Q04t60Gb0

They discuss why Square believes ISOs and agents can help it move further into the middle market, where Square sees significant opportunity. Mike also explains how the reseller experience works, from digital merchant onboarding to pricing and proposal support, co-selling, software demos, and ongoing partner support. Most importantly, he explains why Square’s technology is what he believes gives agents an edge in winning and retaining merchants.

The episode also includes Today in Payments with Patti Murphy, covering interchange legislation, ACH and P2P payment growth, small-business trends, and the increasing sophistication of fraudsters using AI and faster payment networks.

What happens when one of the biggest names in payments decides to build a serious reseller channel? James Shepherd gets the answer directly from Mike Collins, who heads up Square’s reseller division.

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