Sensible Insurance PNW

05/19/2026

Astounding view of Mt Hood on our recent flight. Look at those ridges and valleys.

02/24/2026

We find marketing a funny thing.

We find the funniness of insurance marketing and make crucial marketing commitments here in Oregon.

02/16/2026

If you're having a bum day, keep your eyes peeled for some daphnes to smell. Unbelievably fragrant, and in winter. ;)

12/03/2025

Dashcams can be a headache, but they might save you one too.

We explain several car crashes where dash cams make a real difference in how your insurance claim is resolved.

10/29/2025

Leaves of three, Pretty tree.

09/17/2025

Grateful to still be going!

We review how Sensible Insurance PNW has developed in its first five years (claims, products, carriers, tech, and people). We're grateful.

07/24/2025

We hear these misunderstandings routinely.

We take up the most common --and seductive-- car and home insurance myths that we come across in our conversations.

06/05/2025

We highlight the common characteristics of people who seem to have the best rates for car and home insurance here in Oregon.

04/02/2025

A water-damage scare got us looking into simple and affordable ways to detect water leaks. Consider investigating.

03/04/2025

Lemonade has me thinking about the different language fintechs use to connect with investors and consumers.

Reflections on the language of emerging fintechs like Lemonade. Brought to you by an independent insurance agent in Oregon.